BPMN 2.0 and the Service Interaction Patterns: Can We Support Them All?

2015 ◽  
pp. 3-20
Author(s):  
Dario Campagna ◽  
Carlos Kavka ◽  
Luka Onesti
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

scholarly journals Formalising BPMN Service Interaction Patterns

2018 ◽  
pp. 3-20
Author(s):  
Chiara Muzi ◽  
Luise Pufahl ◽  
Lorenzo Rossi ◽  
Mathias Weske ◽  
Francesco Tiezzi
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

Evie - A developer toolkit for encoding service interaction patterns

2008 ◽  
Vol 11 (3) ◽  
pp. 211-225 ◽  
Author(s):  
Anthony M. J. O’Hagan ◽  
Shazia Sadiq ◽  
Wasim Sadiq
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

Service interaction patterns

2009 ◽  
Author(s):  
Eleni Stroulia ◽  
Joanna Ng
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

scholarly journals Service Interaction Patterns

2005 ◽  
pp. 302-318 ◽  
Author(s):  
Alistair Barros ◽  
Marlon Dumas ◽  
Arthur H. M. ter Hofstede
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

Service Interaction: Patterns, Formalization, and Analysis

2009 ◽  
pp. 42-88 ◽  
Author(s):  
Wil M. P. van der Aalst ◽  
Arjan J. Mooij ◽  
Christian Stahl ◽  
Karsten Wolf
Keyword(s):  
Interaction Patterns ◽  
Service Interaction

A study on the promotional mix of pre-service in the view of service design

2019 ◽  
Vol 119 (8) ◽  
pp. 1669-1690
Author(s):  
Chenxiang Qian ◽  
Chih-Fu Wu ◽  
Zhenbo Zhang ◽  
Hsin-Yu Huang
Keyword(s):  
Care Service ◽  
Service Design ◽  
Smart Devices ◽  
Marketing Communication ◽  
Interaction Patterns ◽  
Content Type ◽  
Face To Face ◽  
Service Interaction ◽  
Home Appliance ◽  
Remote Care

Purpose The purpose of this paper is to explore current marketing communication mixes (MCMs) in two industries, electronics home appliance stores (face-to-face interaction) and remote care (interface-mediated interaction), to propose marketing strategies from the perspective of service design and determine the relationships between service interaction patterns and MCMs in the pre-service phase. Design/methodology/approach Six industry experts in marketing were interviewed through semi-structured interviews, the topic of which focused on the details of five MCMs and their correlations were analyzed using a customer journey maps. Finally, the MCMs were further explored to verify differences in attractiveness to customers, respectively. Findings The result showed that the most attractive activity for the electronics home appliance stores customer is the promotion. And the four face-to-face service interaction patterns and MCMs exhibited a low correlation. In addition, the customers of remote care service argued that the personnel selling was the most attractive MCMs to them. For customers who utilize smart devices to communicate with advertisement exhibited the highest correlation coefficient. Research limitations/implications The limitation of this study is that the research only conducts interview research on two service industries. Practical implications This study was expected to develop improved marketing communication strategies to remedy the sales predicament induced by virtual channels and to increase people’s acceptance of remote care service. Originality/value The value of this paper is to analyze the correlation and difference of MCMs and service interaction patterns between electronics home appliance stores and remote care, and propose a structural model of MCMs for two different industries.

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