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The Influence Mechanism and Principle by Studying Advertising on Consumer Psychology
Advances in Intelligent and Soft Computing - Advances in Electronic Commerce, Web Application and Communication
◽
10.1007/978-3-642-28658-2_68
◽
2012
◽
pp. 445-449
Author(s):
Fan Yang
Keyword(s):
Consumer Psychology
◽
Influence Mechanism
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Proceedings of the Society for Consumer Psychology 2011 Winter Conference, February 24-26, 2011, Atlanta, Georgia
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Proceedings of the Society for Consumer Psychology 2007 Winter Conference, February 22-24, 2007, Las Vegas, NV [Program]
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Society for Consumer Psychology 2009 Conference Advances in Consumer Psychology, Feb 12-14, 2009, San Diego, CA [Program]
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