The Influence Mechanism and Principle by Studying Advertising on Consumer Psychology

Author(s):  
Fan Yang
1970 ◽  
Author(s):  
Jacob Jacoby ◽  
Robert Perloff ◽  
Lewis C. Winters
Keyword(s):  

2007 ◽  
Author(s):  
N. P. Shugalev ◽  
A. V. Stavrovskaja ◽  
S. Olshanskij ◽  
G. Hartmann ◽  
L. Lenard

2011 ◽  
Author(s):  
Peggy Sue Loroz ◽  
Maria Cronley
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1971 ◽  
Author(s):  
Jagdish N. Sheth ◽  
Maureen Kallick ◽  
Lawrence E. Jones

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