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Speaking the same language: the power of words in crowdfunding success and failure
Marketing Letters
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10.1007/s11002-021-09595-3
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2021
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Author(s):
Ling Peng
◽
Geng Cui
◽
Ziru Bao
◽
Shuman Liu
Keyword(s):
Power Of Words
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Power of Words; Dr. Johnson's Dictionary; Dictionaries, British and American; Renaissance Dictionaries
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