We use the data of listed tobacco companies in China to study the existence of short- and long-horizon behavioral anomalies and the impact of institutional investors’ behavior on them. We found that the existing asset pricing models cannot explain the short- and long-horizon
behavioral anomalies based on tobacco enterprise data. Conversely, the short- and long-horizon behavioral anomalies can explain the exciting asset pricing factors. Compared with existing asset pricing models, behavioral anomalies have a stronger ability to explain anomalies. Behavioral anomalies
could pass the cross-sectionally test and strengthened over time. The above results indicate that behavioral anomalies exist in China tobacco enterprisest significantly and are time-varying. We found that the limits to arbitrage and cognitive bias lead to the existence of behavioral anomalies
through mechanism tests. Institutional investors did not play the role of price discovery. Instead, their nudge behavior strengthens the short- and long-horizon behavioral anomalies. Therefore, tobacco regulatory agencies should guide listed tobacco companies to broaden information channels
to reduce information asymmetry in the market through relevant policies, strengthen the supervision of institutional investors’ bubble riding behavior, and promote the healthy development of the tobacco market.
