Long correlations and Normalized Truncated Levy Models applied to the study of Indian Market Indices in comparison with other emerging markets

M.C. Mariani; J.D. Libbin; V. Kumar Mani; M.P. Beccar Varela; C.A. Erickson; D.J. Valles-Rosales

doi:10.1016/j.physa.2007.10.064

Long correlations and Normalized Truncated Levy Models applied to the study of Indian Market Indices in comparison with other emerging markets

Physica A Statistical Mechanics and its Applications ◽

10.1016/j.physa.2007.10.064 ◽

2008 ◽

Vol 387 (5-6) ◽

pp. 1273-1282 ◽

Cited By ~ 8

Author(s):

M.C. Mariani ◽

J.D. Libbin ◽

V. Kumar Mani ◽

M.P. Beccar Varela ◽

C.A. Erickson ◽

...

Keyword(s):

Emerging Markets ◽

Indian Market

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Traditional trade in India: the resilient retailer and implications for POS (point of sale) strategies

Journal of Indian Business Research ◽

10.1108/jibr-12-2017-0247 ◽

2018 ◽

Vol 10 (4) ◽

pp. 337-344

Author(s):

Kalpana Sitaraman

Keyword(s):

Emerging Markets ◽

Distribution Channel ◽

Field Research ◽

Indian Market ◽

Common Goal ◽

Content Type ◽

Point Of Sale ◽

Sales Professionals ◽

Shopper Marketing ◽

The Common

Purpose This paper aims to provide marketers with a blueprint for designing winning point of sale (POS) strategies at the final moment of truth. It focuses on traditional trade (kirana stores), the most critical distribution channel in emerging markets such as India, and outlines a four-pillar strategy of shopper marketing for traditional trade. Design/methodology/approach The paper is based on and draws from experience and expertise built in the course of many years of specialized, on-field research in the area of shopper insights in India. It is supplemented with secondary research on retail and shopper trends in India and other developing markets. Findings The paper examines how traditional trade in India has evolved to meet the challenges of changing shopper preferences amidst the advent of modern trade. Keeping the common goal of serving customer and shopper needs effectively and efficiently, the paper details a four-pillar strategy of shopper marketing for traditional trade centered around segmenting store clusters; mining shopper insights at the store; leveraging the shopkeeper; and adopting a scientific, organized process of testing and redeploying POS initiatives. Originality/value This paper provides marketers and sales professionals with a structured and cohesive approach to designing POS strategies for traditional trade. While the paper is developed for the Indian market, the principles can also be easily adopted across other emerging markets where traditional trade is a dominant channel.

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