Employers often consider graduates to be unprepared for employment and lacking in vocational skills. A common demand from them is that the curriculum should include ‘communication skills’, as specific skills in their own right and also because of the central role that such skills can play in developing other desirable attributes. Current thinking in communication has indicated a split between communication apprehension and communication development. There are indications that techniques designed to develop communication skills will not resolve communication apprehension and that, if an individual has a high level of communication apprehension, these techniques will not result in improved communication performance. This paper compares and contrasts the levels and profiles of communication apprehension exhibited by accounting and engineering students. The implications of the findings are then discussed and the need for further research in the area of vocational choice is identified.
Applying Holland’s Vocational Choice Theory in Sport Management