Extending dichotomous choice contingent valuation methods to pre-test-market evaluation: the case of a cable television service
2002 ◽
Vol 9
(5)
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pp. 315-318
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Keyword(s):
1986 ◽
Vol 15
(2)
◽
pp. 145-150
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Keyword(s):
2020 ◽
Vol 5
(3)
◽
pp. 59