This research study aims to investigate all possible reasons that lead to the success of Cash Cow movies in Hollywood. We examine diverse elements used to produce these movies to identify the key factors that ensure the consistent success of cash cow movies since the beginning. It is evident from the box-office records that these movies have tested the tides of time yet have always been in public demand for decades. This study also examines why movie critics have hardly applauded these commercially hit movies as the jury never nominates them for any significant accolades, including Academy or Oscar Awards. Further, this research analyzes the duration of the success of cash cow movies. As the Top Lifetime Grosses (2020) indicate, cash cow movies have almost always been stood out as the 'highest-grossing movies of the year for the past two decades, and they barely suffer box office fatigue for long. While examining these diverse aspects, we also try to determine the dynamic effects these movies have created on the global cinema industry regarding the nature and quality of content being created and the revenue generated.
Cinema, which started to digitalize in the 20th century, continues to be integrated with digital publishing platforms that emerged with the development of new media technologies in the 21st century. With the coronavirus pandemic that affected the whole world in 2019, digital broadcasting platforms became popular as an alternative cinema event in the quarantine process. Various precautions have been taken around the world for the coronavirus pandemic. As a result of the quarantine precaution, the local and global cinema industry was negatively affected. Cinema industry which is a collective production and screening process, has been interrupted by the suspension of the filming and the closing of the movie theaters during the quarantine. New media created a movement area for the cinema industry in this process. In this sense, the aim of this study is examining the researches on the effect of the coronavirus pandemic on the cinema and the effect of new media tools and opportunities on the cinema sector.
David Martin-Jones (2010) Scotland: Global Cinema: Genres, Modes and Identities