The Genus Epimedium: And Other Herbaceous Berberidaceae Including the Genus Podophyllum. A Botanical Magazine Monograph. By William T  Stearn; with, Julian M H  Shaw; with illustrations by Christabel King, Ann Farrer, Mark Fothergill, Pauline Dean, Joanna Langhorne, Stella Ross‐Craig, Matilda Smith, Sydenham Edwards, Walter Hood Fitch, Kazuko Tajikawa, and Ferdinand Bauer; edited by , Peter S  Green and Brian  Mathew. Portland (Oregon): Timber Press. $49.95. xi + 342 p; ill.; index of scientific names. ISBN: 0‐88192‐543‐8. 2002.

2003 ◽  
Vol 78 (3) ◽  
pp. 361-361
Author(s):  
R Geeta
2021 ◽  
Author(s):  
Mark Sardella

In 1798, William Curtis published the sixth and last volume of Flora Londinensis, a beautifully coloured catalogue of over 400 plants that grew in London and in its nearby fields. Less than 300 copies were sold, and while the book was considered scientifically important, it was a financial failure (Field 106). Firstly, Flora Londinensis was prohibitively expensive because of its coloured plates, and secondly, the many illustrations of wild grasses and common plants included in the book failed to interest an audience outside of a small group of medical doctors and aristocratic hobby-botanists. The project, however, was not a complete failure for Curtis. While publishing Flora Londinensis, Curtis launched a considerably more successful, similarly formatted periodical for a slightly broader audience called Botanical Magazine. Botanical Magazine featured coloured plates of newly discovered exotic plants that satisfied the tastes of the public. It was published in thin issues containing only three plates each, and at a price of one shilling per monthly issue, Botanical Magazine was affordable enough for more readers to justify paying for the magazine’s exciting, colourfully illustrated content.


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