The antecedents and consequences of customer knowledge development in new product development

2009 ◽  
Author(s):  
Yen-Tsung Huang ◽  
I-Chun Chen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Knowledge Development ◽  
Customer Knowledge ◽  
Antecedents And Consequences

MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A CONCEPTUAL REVIEW, RESEARCH PROPOSITIONS AND TENTATIVE MODEL

2007 ◽  
Vol 11 (04) ◽  
pp. 441-467 ◽  
Author(s):  
JOHAN FRISHAMMAR ◽  
HÅKAN YLINENPÄÄ
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Information Sources ◽  
Functional Integration ◽  
New Product ◽  
Tentative Model ◽  
Antecedents And Consequences ◽  
Research Propositions ◽  
Npd Performance

Many studies in new product development (NPD) single out the use of information (especially market information) as a key predictor of NPD performance, but knowledge is lacking about what type of information is needed in each phase of the NDP process to enable high NPD performance. Based on a literature review and a pilot case study, this article increases the understanding of managing information in NPD. It is argued that the capability of managing information consists of three components: acquiring, sharing, and using information. By focusing on three different phases of the NPD process, 11 propositions regarding which information, information sources and means of cross-functional integration patterns that are most important to high NPD performance have been derived in each respective phase. In addition, the article also discusses antecedents and consequences of managing information. The article concludes with implications for managers, identifies limitations and proposes an agenda for further research into this area.

scholarly journals UNDERSTANDING INTERNATIONAL PRODUCT STRATEGY IN MULTINATIONAL CORPORATIONS THROUGH NEW PRODUCT DEVELOPMENT APPROACHES AND EVOLUTION

2017 ◽  
Vol 21 (07) ◽  
pp. 1750057 ◽  
Author(s):  
YANG LIU ◽  
YONGJIANG SHI
Keyword(s):  
Product Development ◽  
Local Adaptation ◽  
Multinational Corporations ◽  
New Product Development ◽  
New Product ◽  
Product Strategy ◽  
Information And Communication ◽  
Antecedents And Consequences ◽  
Competition Pressure

International product strategy regarding global standardisation and local adaptation is one of the challenges faced by multinational corporations (MNCs). Studies in this area have tested the antecedents and consequences of standardisation/adaptation, but lack a new product development (NPD) perspective. In this study, we explore how product standardisation/adaptation is determined in the NPD context. Through a qualitative case study of four MNCs, we found three NPD approaches: multi-local, adaptation-based and platform-based. We analysed the advantages and challenges of each approach. In addition, we reveal how the factors (development of information and communication technology, competition pressure, brand awareness and technical capability) could influence the choice of a certain NPD approach. We draw implications on the paths to ensuring full leveraging of the benefits of a platform-based approach.

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