scholarly journals UNDERSTANDING INTERNATIONAL PRODUCT STRATEGY IN MULTINATIONAL CORPORATIONS THROUGH NEW PRODUCT DEVELOPMENT APPROACHES AND EVOLUTION

2017 ◽  
Vol 21 (07) ◽  
pp. 1750057 ◽  
Author(s):  
YANG LIU ◽  
YONGJIANG SHI
Keyword(s):  
Product Development ◽  
Local Adaptation ◽  
Multinational Corporations ◽  
New Product Development ◽  
New Product ◽  
Product Strategy ◽  
Information And Communication ◽  
Antecedents And Consequences ◽  
Competition Pressure

International product strategy regarding global standardisation and local adaptation is one of the challenges faced by multinational corporations (MNCs). Studies in this area have tested the antecedents and consequences of standardisation/adaptation, but lack a new product development (NPD) perspective. In this study, we explore how product standardisation/adaptation is determined in the NPD context. Through a qualitative case study of four MNCs, we found three NPD approaches: multi-local, adaptation-based and platform-based. We analysed the advantages and challenges of each approach. In addition, we reveal how the factors (development of information and communication technology, competition pressure, brand awareness and technical capability) could influence the choice of a certain NPD approach. We draw implications on the paths to ensuring full leveraging of the benefits of a platform-based approach.

MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A CONCEPTUAL REVIEW, RESEARCH PROPOSITIONS AND TENTATIVE MODEL

2007 ◽  
Vol 11 (04) ◽  
pp. 441-467 ◽  
Author(s):  
JOHAN FRISHAMMAR ◽  
HÅKAN YLINENPÄÄ
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Information Sources ◽  
Functional Integration ◽  
New Product ◽  
Tentative Model ◽  
Antecedents And Consequences ◽  
Research Propositions ◽  
Npd Performance

Many studies in new product development (NPD) single out the use of information (especially market information) as a key predictor of NPD performance, but knowledge is lacking about what type of information is needed in each phase of the NDP process to enable high NPD performance. Based on a literature review and a pilot case study, this article increases the understanding of managing information in NPD. It is argued that the capability of managing information consists of three components: acquiring, sharing, and using information. By focusing on three different phases of the NPD process, 11 propositions regarding which information, information sources and means of cross-functional integration patterns that are most important to high NPD performance have been derived in each respective phase. In addition, the article also discusses antecedents and consequences of managing information. The article concludes with implications for managers, identifies limitations and proposes an agenda for further research into this area.

Concurrent Engineering Assessment: A Proposed Framework

1996 ◽  
Vol 210 (4) ◽  
pp. 321-328 ◽  
Author(s):  
J Poolton ◽  
I Barclay
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Concurrent Engineering ◽  
Research Study ◽  
New Product ◽  
Using Data ◽  
Past Experiences ◽  
Depth Interviews

There are few studies that have found an adequate means of assessing firms based on their specific needs for a concurrent engineering (CE) approach. Managers interested in introducing CE have little choice but to rely on their past experiences of introducing change. Using data gleaned from a nine month case study, a British-wide survey and a series of in-depth interviews, this paper summarizes the findings of a research study that examines how firms orientate themselves towards change and how they go about introducing CE to their operations. The data show that there are many benefits to introducing CE and that firms differ with respect to their needs for the CE approach. A tentative means to assess CE ‘needs’ is proposed which is based on the level of complexity of goods produced by firms. The method is currently being developed and extended to provide an applications-based framework to assist firms to improve their new product development performance.

The role of new product development briefs in implementing sustainability: A case study

2010 ◽  
Vol 27 (3-4) ◽  
pp. 172-182 ◽  
Author(s):  
Effrosyni Petala ◽  
Renee Wever ◽  
Chris Dutilh ◽  
Han Brezet
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product

New Product Development for Green and Low-Carbon Products—A Case Study of Taiwan's TFT-LCD Manufacturer

2011 ◽  
Author(s):  
Chun-Yu Lin ◽  
Amy H. I. Lee ◽  
Ilias Kotsireas ◽  
Roderick Melnik ◽  
Brian West
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Low Carbon

Market Driving Digital NPD Method Based on Reverse Engineering and Rapid Prototyping Technology

2012 ◽  
Vol 452-453 ◽  
pp. 253-257 ◽  
Author(s):  
Li Lin ◽  
Xian Sheng Ran ◽  
Tian Hong Luo
Keyword(s):  
Product Development ◽  
Rapid Prototyping ◽  
Reverse Engineering ◽  
New Product Development ◽  
Positive Impact ◽  
New Product ◽  
Development Method ◽  
Market Driving ◽  
Npd Performance

This study extends the new product development (NPD) to a new field; Market Driving Digital New Product Development Method is addressed in this paper, which is based on reverse engineering and rapid prototyping technology. This study finds that the higher the effort on marketing-R&D process, the less possible it might encounter risk. Thus, a better NPD performance can be achieved by market driving Digital NPD method (MDDNPD).A case study of All-Terrain Vehicle (ATV) is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.

scholarly journals Innovation Management to Sustain Competitive Advantage: A Qualitative Multi-Case Study

2021 ◽  
Vol 12 (2) ◽  
pp. 107
Author(s):  
Ghayth Tahat
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Business Strategy ◽  
Innovation Management ◽  
Research Question ◽  
New Product ◽  
Shared Knowledge ◽  
Organisational Capabilities ◽  
Innovative Capabilities

The significance of innovative capabilities and new product development (NPD) in marketing and business strategy innovation has been recognised by researchers and management. Researchers and practitioners have explored and evaluated the organisational capabilities and knowledge management, too. This current paper, however, represents inadequacy of connection between organisational capabilities, innovative capabilities, new product development and integrated shared knowledge. Furthermore, there is insufficient knowledge and data on the effect and the involvement of organisational capabilities and integrated shared knowledge to company's success, performance, and sustainability. This paper aimed at determining whether there is a connection between organisational capabilities, innovative capabilities, new product development and integrated shared knowledge. The purpose of this paper is to investigate and explore how organisational capabilities and shared knowledge impact and contribute to innovative capabilities, new product development and innovative management. This paper has empolyed a qualitative multiple-site case study through conducting one-on-one (personal) interviews as well as conducting in-depth interviews with key decision makers from innovative and technology companies located in Texas State in the USA. This paper attempts to answer the following key research question, namely: How do organisational capabilities and shared knowledge that influence innovative capability and new product development contribute to the company’s performance, success, and sustainability? NVivo 11 Qualitative Data Analysis Software was used to import and analyse the respondent interviews. The software (NVivo 11) was also used to determine the study findings through theme analysis. The paper key finding is that organisational capabilities and shared knowledge are linked and crucial for the success of innovative capabilities and new product development. A set of recommendations for future researchers is proposed.

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