Double Helix Value Functions, Ordinal/Cardinal Approach, Additive Utility Functions, Multiple Criteria, Decision Paradigm, Process, and Types (Z Theory I)

2015 ◽  
Vol 14 (06) ◽  
pp. 1353-1400 ◽  
Author(s):  
Behnam Malakooti
Keyword(s):  
Decision Making ◽  
Utility Function ◽  
Double Helix ◽  
Multiple Criteria Decision Making ◽  
Integrated Approach ◽  
Utility Functions ◽  
Multiple Criteria ◽  
Value Functions ◽  
Additive Utility ◽  
Utility Preferences

Z Utility Theory refers to a class of nonlinear utility functions for solving Risk and Multiple Criteria Decision-Making problems. Z utility functions are hybrids of additive and nonadditive (nonlinear) functions. This paper addresses the concepts and assessment methods for the additive part of Z-utility functions for multiple criteria problems that satisfy the efficiency (nondominancy) principle. We provide a decision paradigm and guidelines on how to approach, formulate, and solve decision-making problems. We, also, overview the modeling of decision process based on four types of decision-making styles. For multi-criteria problems, a new definition of convex efficiency is introduced. Also polyhedral efficiency is developed for presenting multi-criteria efficiency (nondominancy) graphically. New double helix quasi-linear value functions for multi-criteria are developed. Two types of double helix value functions for solving bi-criteria (Advantages versus Disadvantages) and also risk problems are introduced: Food–Fun curves for expected values and Fight-Flight curves for expected risk values. Ordinal/Cardinal Approach (OCA) for assessment of additive utility functions is developed. Simple consistency tests to determine whether the assessed utility function satisfies ordinal and/or cardinal properties are provided. We show that OCA can also be used to solve outranking problems. We provide a critique of Analytic Hierarchy Process (AHP) for assessing additive value functions and show that the developed Ordinal/Cardinal Approach overcomes the shortcomings of AHP. We also develop a unified/integrated approach for simultaneous assessment of nonlinear value and additive (multi-criteria) utility functions. These results in an additive utility function that can be concave, convex, or hybrid concave/convex based on the nonlinear value function. Finally, we show an interactive paired comparisons approach for solving nonadditive and nonlinear utility functions for bi-criteria decision-making problems. Several illustrative examples are provided. The paper provides reliable and robust approaches for modeling the utility preferences of heterogeneous economic agents in macro and micro-economics.

scholarly journals A New Grey Approach for Using SWARA and PIPRECIA Methods in a Group Decision-Making Environment

Mathematics ◽  
2021 ◽  
Vol 9 (13) ◽  
pp. 1554
Author(s):  
Dragiša Stanujkić ◽  
Darjan Karabašević ◽  
Gabrijela Popović ◽  
Predrag S. Stanimirović ◽  
Muzafer Saračević ◽  
...  
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
Multiple Criteria Decision Making ◽  
Grey System Theory ◽  
Multiple Criteria ◽  
Decision Making Process ◽  
Grey System ◽  
Criteria Weights

The environment in which the decision-making process takes place is often characterized by uncertainty and vagueness and, because of that, sometimes it is very hard to express the criteria weights with crisp numbers. Therefore, the application of the Grey System Theory, i.e., grey numbers, in this case, is very convenient when it comes to determination of the criteria weights with partially known information. Besides, the criteria weights have a significant role in the multiple criteria decision-making process. Many ordinary multiple criteria decision-making methods are adapted for using grey numbers, and this is the case in this article as well. A new grey extension of the certain multiple criteria decision-making methods for the determination of the criteria weights is proposed. Therefore, the article aims to propose a new extension of the Step-wise Weight Assessment Ratio Analysis (SWARA) and PIvot Pairwise Relative Criteria Importance Assessment (PIPRECIA) methods adapted for group decision-making. In the proposed approach, attitudes of decision-makers are transformed into grey group attitudes, which allows taking advantage of the benefit that grey numbers provide over crisp numbers. The main advantage of the proposed approach in relation to the use of crisp numbers is the ability to conduct different analyses, i.e., considering different scenarios, such as pessimistic, optimistic, and so on. By varying the value of the whitening coefficient, different weights of the criteria can be obtained, and it should be emphasized that this approach gives the same weights as in the case of crisp numbers when the whitening coefficient has a value of 0.5. In addition, in this approach, the grey number was formed based on the median value of collected responses because it better maintains the deviation from the normal distribution of the collected responses. The application of the proposed approach was considered through two numerical illustrations, based on which appropriate conclusions were drawn.

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