Book Review: Toward an Empirical Theory of Consumer Behavior based on the Economics of Goods-Characteristics

1974 ◽  
Vol 11 (1) ◽  
pp. 115-118
Author(s):  
F. M. Nicosia
Keyword(s):  
Consumer Behavior ◽  
Empirical Theory ◽  
Behavior Based

Book Review: Psychological Experiments in Consumer Behavior

1971 ◽  
Vol 35 (4) ◽  
pp. 105-105
Author(s):  
Guy G. Gordon ◽  
Marshall G. Greenberg
Keyword(s):  
Consumer Behavior ◽  
Psychological Experiments

Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach

1967 ◽  
Vol 31 (4) ◽  
pp. 22-27 ◽  
Author(s):  
Edward L. Grubb ◽  
Harrison L. Grathwohl
Keyword(s):  
Consumer Behavior ◽  
Theoretical Approach ◽  
Psychological Characteristics ◽  
Self Concept ◽  
Purchase Behavior ◽  
Market Behavior ◽  
Symbolic Value ◽  
Behavior Based ◽  
The Relationship ◽  
Theoretical Foundations

What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.

Sign in / Sign up

Export Citation Format

Share Document