Consumer Choice in Context: The Decoy Effect in Travel and Tourism

1995 ◽  
Vol 34 (1) ◽  
pp. 45-50 ◽  
Author(s):  
Bharath M. Josiam ◽  
J.S. Perry Hobson
Keyword(s):  
Consumer Choice ◽  
Travel And Tourism ◽  
Decoy Effect

Consumer Choice Modeling via TOPSIS

2009 ◽  
Author(s):  
Suresh K. Bhatt ◽  
Namita Bhatnagar ◽  
S. S. Appadoo
Keyword(s):  
Consumer Choice ◽  
Choice Modeling

Testing the similarity-substitution hypothesis for the phantom decoy effect

2002 ◽  
Author(s):  
Jonathan C. Pettibone ◽  
Douglas H. Wedell ◽  
Deborah Zeitlin
Keyword(s):  
Decoy Effect

Decision Making Styles and Consumer Choice

2008 ◽  
Author(s):  
Thomas Nygren ◽  
Rebecca White ◽  
Kristi Snuttjer
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Decision Making Styles

Arousal Congruency and Consumer Choice

2010 ◽  
Author(s):  
Fabrizio Di Muro ◽  
Kyle B. Murray
Keyword(s):  
Consumer Choice
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