This paper takes Gu Family embroidery as a case study to discuss the contribution of technical innovation to the construction of gender in late imperial China so as to better understand Guxiu in its technical, social, and artistic contexts. Focusing on the Flowers and Fishes album (dated 1641, Shanghai Museum) by Han Ximeng, I argue that Gu family ladies, such as Han Ximeng, used embroidery as a means to display their individual creativity; and, further, by means of technical innovations, contributed not only to their family finances but also to the art and culture of late Ming Shanghai. While some of the technical innovations that the Gu family ladies achieved were driven by the desire to meet the literati aesthetic of their time, eventually, in the case of Han Ximeng, she went beyond the literati taste for ‘painting-like’ embroidery to assert the special qualities of embroidery. By affirming her own authorship, drawing attention to the feminine medium in which she worked and claiming the significance of her work with a carefully chosen subject, Han subverted the conventions of male painting in subtle ways and demonstrated her subjectivity.