scholarly journals Brand Names as Keywords in Sponsored Search Advertising

2010 ◽  
Vol 27 ◽  
Author(s):  
Mark A. Rosso ◽  
Bernard J. Jansen
Keyword(s):  
Brand Names ◽  
Sponsored Search ◽  
Search Advertising ◽  
Sponsored Search Advertising

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising

2021 ◽  
pp. 1-18
Author(s):  
Qing Huang ◽  
Bingjia Shao ◽  
Xiaoling Li ◽  
Tao He ◽  
Juanyi (Sunny) Liu ◽  
...  
Keyword(s):  
Sponsored Search ◽  
Search Advertising ◽  
Sponsored Search Advertising ◽  
Shopping Goals
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