Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

1992

(FIVE YEARS 157)

H-INDEX

121

(FIVE YEARS 7)

Published By Informa Uk (Taylor & Francis)

1557-7805, 0091-3367

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems

Journal of Advertising ◽

10.1080/00913367.2021.2002743 ◽

2022 ◽

pp. 1-17

Author(s):

Dmitri Williams ◽

Euna Mehnaz Khan ◽

Nishith Pathak ◽

Jaideep Srivastava

Keyword(s):

Computational Model ◽

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Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19

Journal of Advertising ◽

10.1080/00913367.2021.2015728 ◽

2022 ◽

pp. 1-12

Author(s):

Carrie La Ferle ◽

Sidharth Muralidharan ◽

Osnat Roth-Cohen

Keyword(s):

Online Advertising ◽

Differential Effects

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“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing

Journal of Advertising ◽

10.1080/00913367.2021.2000525 ◽

2021 ◽

pp. 1-10

Author(s):

Brittney C. Bauer ◽

Clark D. Johnson

Keyword(s):

Inadvertent Plagiarism

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Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

Journal of Advertising ◽

10.1080/00913367.2021.1990812 ◽

2021 ◽

pp. 1-18

Author(s):

Dora E. Bock ◽

Veronica L. Thomas

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Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

Journal of Advertising ◽

10.1080/00913367.2021.1977737 ◽

2021 ◽

pp. 1-20

Author(s):

Gillian Brooks ◽

Jenna Drenten ◽

Mikolaj Jan Piskorski

Keyword(s):

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Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising

Journal of Advertising ◽

10.1080/00913367.2021.1980471 ◽

2021 ◽

pp. 1-17

Author(s):

Ksenia Rundin ◽

Jonas Colliander

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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales

Journal of Advertising ◽

10.1080/00913367.2021.1990811 ◽

2021 ◽

pp. 1-16

Author(s):

Kineta Hung ◽

David K. Tse ◽

Terri H. Chan

Keyword(s):

Dual Route Model

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The Effects of Brand Placement Disclosures in Fiction

Journal of Advertising ◽

10.1080/00913367.2021.1981499 ◽

2021 ◽

pp. 1-19

Author(s):

Yana R. Avramova ◽

Nathalie Dens ◽

Patrick De Pelsmacker

Keyword(s):

Brand Placement

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What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

Journal of Advertising ◽

10.1080/00913367.2021.1990810 ◽

2021 ◽

pp. 1-14

Author(s):

Felix Septianto ◽

Widya Paramita ◽

Sheng Ye

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Product Placement and Integrated Marketing Communications Effects on an Informational TV Program

Journal of Advertising ◽

10.1080/00913367.2021.1981500 ◽

2021 ◽

pp. 1-19

Author(s):

David Corkindale ◽

Michael Neale ◽

Steven Bellman

Keyword(s):

Product Placement ◽

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing ◽

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