Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

1992
(FIVE YEARS 70)

H-INDEX

121
(FIVE YEARS 1)

Published By Informa Uk (Taylor & Francis)

1557-7805, 0091-3367
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems

2022 ◽  
pp. 1-17
Author(s):  
Dmitri Williams ◽  
Euna Mehnaz Khan ◽  
Nishith Pathak ◽  
Jaideep Srivastava
Keyword(s):  
Computational Model ◽  
Social Value

“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing

2021 ◽  
pp. 1-10
Author(s):  
Brittney C. Bauer ◽  
Clark D. Johnson
Keyword(s):  
Great Idea ◽  
Inadvertent Plagiarism

Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

2021 ◽  
pp. 1-18
Author(s):  
Dora E. Bock ◽  
Veronica L. Thomas

scholarly journals Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

2021 ◽  
pp. 1-20
Author(s):  
Gillian Brooks ◽  
Jenna Drenten ◽  
Mikolaj Jan Piskorski
Keyword(s):  
Social Media

scholarly journals Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising

2021 ◽  
pp. 1-17
Author(s):  
Ksenia Rundin ◽  
Jonas Colliander

E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales

2021 ◽  
pp. 1-16
Author(s):  
Kineta Hung ◽  
David K. Tse ◽  
Terri H. Chan
Keyword(s):  
Dual Route ◽  
Dual Route Model

The Effects of Brand Placement Disclosures in Fiction

2021 ◽  
pp. 1-19
Author(s):  
Yana R. Avramova ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Brand Placement

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

2021 ◽  
pp. 1-14
Author(s):  
Felix Septianto ◽  
Widya Paramita ◽  
Sheng Ye
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