Journal of Advertising
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TOTAL DOCUMENTS

1992
(FIVE YEARS 109)

H-INDEX

121
(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

1557-7805, 0091-3367
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Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems

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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales

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The Effects of Brand Placement Disclosures in Fiction

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What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

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