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The Complex Dynamics of Sponsored Search Advertising Markets
SSRN Electronic Journal
◽
10.2139/ssrn.1433030
◽
2009
◽
Author(s):
Valentin Robu
◽
J. A. La Poutre
◽
Sander Bohte
Keyword(s):
Complex Dynamics
◽
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
Download Full-text
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Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
SSRN Electronic Journal
◽
10.2139/ssrn.2585593
◽
2104
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Author(s):
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Kinshuk Jerath
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Keyword(s):
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Journal of Business Research
◽
10.1016/j.jbusres.2021.11.015
◽
2021
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Author(s):
Sungha Jang
◽
Alex Jiyoung Kim
◽
Jiho Yoon
Keyword(s):
Sponsored Search
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Search Advertising
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Efficient Learning to Learn a Robust CTR Model for Web-scale Online Sponsored Search Advertising
10.1145/3459637.3481912
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2021
◽
Author(s):
Xin Wang
◽
Peng Yang
◽
Shaopeng Chen
◽
Lin Liu
◽
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Sponsored Search
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Learning To Learn
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Sponsored Search Advertising
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Efficient Learning
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Exclusive Display in Sponsored Search Advertising
SSRN Electronic Journal
◽
10.2139/ssrn.1831744
◽
2011
◽
Cited By ~ 3
Author(s):
Kinshuk Jerath
◽
Amin Sayedi
Keyword(s):
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
Marketing Science
◽
10.1287/mksc.2017.1053
◽
2017
◽
Vol 36
(6)
◽
pp. 976-998
◽
Cited By ~ 4
Author(s):
Shijie Lu
◽
Sha Yang
Keyword(s):
Market Entry
◽
Spillover Effect
◽
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
Journal of Advertising
◽
10.1080/00913367.2021.1961646
◽
2021
◽
pp. 1-18
Author(s):
Qing Huang
◽
Bingjia Shao
◽
Xiaoling Li
◽
Tao He
◽
Juanyi (Sunny) Liu
◽
...
Keyword(s):
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
◽
Shopping Goals
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Brand Names as Keywords in Sponsored Search Advertising
Communications of the Association for Information Systems
◽
10.17705/1cais.02706
◽
2010
◽
Vol 27
◽
Cited By ~ 6
Author(s):
Mark A. Rosso
◽
Bernard J. Jansen
Keyword(s):
Brand Names
◽
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Location-Based Sponsored Search Advertising
Advances in Spatial and Temporal Databases - Lecture Notes in Computer Science
◽
10.1007/978-3-642-40235-7_20
◽
2013
◽
pp. 348-366
◽
Cited By ~ 1
Author(s):
George Trimponias
◽
Ilaria Bartolini
◽
Dimitris Papadias
Keyword(s):
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Algorithmic Methods for Sponsored Search Advertising
Performance Modeling and Engineering
◽
10.1007/978-0-387-79361-0_4
◽
2008
◽
pp. 91-122
◽
Cited By ~ 15
Author(s):
Jon Feldman
◽
S. Muthukrishnan
Keyword(s):
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising
Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval - SIGIR '16
◽
10.1145/2911451.2911538
◽
2016
◽
Cited By ~ 21
Author(s):
Mihajlo Grbovic
◽
Nemanja Djuric
◽
Vladan Radosavljevic
◽
Fabrizio Silvestri
◽
Ricardo Baeza-Yates
◽
...
Keyword(s):
Semantic Matching
◽
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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