Persuasive Advertising and Product Differentiation

Southern Economic Journal ◽

10.2307/1061355 ◽

1998 ◽

Vol 65 (1) ◽

pp. 113 ◽

Author(s):

Nils-Henrik M. von der Fehr ◽

Kristin Stevik

Keyword(s):

Product Differentiation ◽

Persuasive Advertising

Download Full-text

Corrigendum to “Persuasive advertising in Hotelling’s model of product differentiation”

International Journal of Industrial Organization ◽

10.1016/s0167-7187(99)00061-2 ◽

2000 ◽

Vol 18 (6) ◽

pp. 993

Author(s):

Francis Bloch ◽

Delphine Manceau

Keyword(s):

Product Differentiation ◽

Persuasive Advertising

Download Full-text

Persuasive Advertising and Product Differentiation

Southern Economic Journal ◽

10.1002/j.2325-8012.1998.tb00131.x ◽

1998 ◽

Vol 65 (1) ◽

pp. 113-126

Author(s):

Nils‐Henrik M. Fehr ◽

Kristin Stevik

Keyword(s):

Product Differentiation ◽

Persuasive Advertising

Download Full-text

Persuasive advertising in Hotelling's model of product differentiation

International Journal of Industrial Organization ◽

10.1016/s0167-7187(98)00014-9 ◽

1999 ◽

Vol 17 (4) ◽

pp. 557-574 ◽

Author(s):

Francis Bloch ◽

Delphine Manceau

Keyword(s):

Product Differentiation ◽

Persuasive Advertising

Download Full-text

Dynamics in Nnonlinear Heterogeneous Duopolists with Product Differentiation

PsycEXTRA Dataset ◽

10.1037/e402282008-001 ◽

2006 ◽

Author(s):

Akio Matsumoto

Keyword(s):

Product Differentiation

Download Full-text

In Relation to Entrepreneurship and Export Performance of Small and Medium Manufacturing Firm, the Mediating Effect of Product Differentiation Capabilities

International Commerce and Information Review ◽

10.15798/kaici.14.3.201209.111 ◽

2012 ◽

Vol 14 (3) ◽

pp. 111-136 ◽

Author(s):

조연성

Keyword(s):

Product Differentiation ◽

Export Performance ◽

Mediating Effect ◽

Manufacturing Firm

Download Full-text

The Strategic Logic of Product Differentiation

SSRN Electronic Journal ◽

10.2139/ssrn.1337901 ◽

2009 ◽

Author(s):

Richard Makadok ◽

David Gaddis Ross

Keyword(s):

Product Differentiation ◽

Strategic Logic

Download Full-text

Product Differentiation Through Exclusivity: Is There a One-Market-Power-Rent Theorem?

SSRN Electronic Journal ◽

10.2139/ssrn.1702632 ◽

2010 ◽

Author(s):

Benjamin E. Hermalin ◽

Michael L. Katz

Keyword(s):

Market Power ◽

Product Differentiation

Download Full-text

Nested Logit or Random Coefficients Logit? A Comparison of Alternative Discrete Models of Product Differentiation

SSRN Electronic Journal ◽

10.2139/ssrn.1963117 ◽

2011 ◽

Author(s):

Laura Grigolon ◽

Frank Verboven

Keyword(s):

Product Differentiation ◽

Random Coefficients ◽

Discrete Models ◽

Download Full-text

How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

SSRN Electronic Journal ◽

10.2139/ssrn.2284206 ◽

2012 ◽

Author(s):

Nebojsa St. Davcik

Keyword(s):

Empirical Study ◽

Product Differentiation ◽

Brand Equity ◽

Consumer Market ◽

Marketing Investments

Download Full-text

Discriminatory Product Differentiation: The Case of Israel's Omission from Airline Route Maps

SSRN Electronic Journal ◽

10.2139/ssrn.2912489 ◽

2017 ◽

Author(s):

Joel Waldfogel ◽

Paul M. Vaaler

Keyword(s):

Product Differentiation

Download Full-text