"Market Share Strategy and the Product Life Cycle": A Comment

1975 ◽  
Vol 39 (4) ◽  
pp. 57 ◽  
Author(s):  
Robert Fildes ◽  
Stephen Lofthouse
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Product Life

“Market Share Strategy and the Product Life Cycle”: A Comment

1975 ◽  
Vol 39 (4) ◽  
pp. 57-59
Author(s):  
Robert Fildes ◽  
Stephen Lofthouse
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Product Life

The original article discussed an important problem—but it was poorly argued and cannot be used by the marketing strategist.

scholarly journals The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model

1984 ◽  
Vol 30 (6) ◽  
pp. 696-712 ◽  
Author(s):  
Aneel Karnani
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Theoretic Model ◽  
Product Life ◽  
Game Theoretic ◽  
Game Theoretic Model

Market Share Strategy and the Product Life Cycle

1974 ◽  
Vol 38 (4) ◽  
pp. 29-34 ◽  
Author(s):  
Bernard Catry ◽  
Michel Chevalier
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Product Life

Market Share Strategy and the Product Life Cycle

1974 ◽  
Vol 38 (4) ◽  
pp. 29 ◽  
Author(s):  
Bernard Catry ◽  
Michel Chevalier
Keyword(s):  
Life Cycle ◽  
Market Share ◽  
Product Life Cycle ◽  
Product Life

A Framework for Evaluating R&D Impacts and Supply Chain Dynamics Early in a Product Life Cycle. Looking inside the black box of innovation

2014 ◽  
Author(s):  
Gretchen Jordan ◽  
Jonathan Mote ◽  
Rosalie Ruegg ◽  
Thomas Choi ◽  
Angela Becker-Dippmann
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Product Life Cycle ◽  
Black Box ◽  
Chain Dynamics ◽  
Product Life ◽  
Supply Chain Dynamics

scholarly journals Eco-Ontology for supporting Interoperability in Product Life Cycle within Product Sustainability

2021 ◽  
Vol 1092 (1) ◽  
pp. 012049
Author(s):  
M Mohammed ◽  
A Romli ◽  
R Mohamed ◽  
A Noormazlinah
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Product Life

MARKETING ANALYSIS OF SPRAY CARNATIONS: PRODUCT LIFE CYCLE OF THE SPRAY CARNATION (THE PRODUCT) AND OF A SINGLE CULTIVAR (THE BRAND)

1987 ◽  
pp. 165-176 ◽  
Author(s):  
D. Rymon ◽  
N. Umiel ◽  
R. Nakar ◽  
I. Spharim ◽  
G. Fishelson
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Product Life ◽  
Marketing Analysis

Sourcing strategy across product life cycle stages: relevance of multiple-mode governance

2020 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Santosh Mahapatra ◽  
Ram Narasimhan ◽  
G. Tomas M. Hult
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Product Life ◽  
Multiple Mode ◽  
Life Cycle Stages ◽  
Sourcing Strategy
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