Further Developments of the Financially-ESG Sustainable Growth Matrix

Bellandi (20212022) has developed a matrix to assess the consistency between sustainable financial growth and sustainable ESG (Environmental, Social, and Governance, hereafter ESG) growth, and how this may impact shareholders versus other stakeholders. This article further builds on that matrix, to link the product life cycle approach and the BCG matrix to the sales growth axis of the matrix and determine both the actual revenue growth and the financially sustainable revenue growth associated to each stage of a product life cycle and each quadrant of the BCG matrix. The article also illustrates how the Life Cycle Assessment methodology can be linked to the product life cycle model, and better quantify the ESG impact of each product life cycle stage on the ESG axis of the financially-ESG sustainable growth matrix. The article shows how the reading of both product life cycle and BCG matrix can be expanded from a proprietory (shareholders) to a societal (other stakeholders) perspective. This opens a new direction of research to evidence alternative ESG improvements in each stage of the life cycle model that may make a product more ESG compliant, therefore suggesting strategies to improve the ESG rating of a business or a company. This article is also a methodological step forward to create an index of ESG sustainable growth, which is currently missing.

Perancangan Personal Branding Michael Aldi untuk Berkontribusi dalam Menghadapi College Depression pada Mahasiswa

College depression merupakan depresi yang dialami oleh banyak mahasiswa dikarenakan perasaan tertekan dari bertambahnya tanggung jawab serta gaya hidup yang tidak sehat. Maka dari itu mahasiswa membutuhkan sebuah sosok atau media yang dekat dan dapat menghibur mereka, yaitu musik. Musik menjadi media yang praktis dan dapat dilakukan bersamaan disaat mereka menyelesaikan tanggung jawab mereka. Michael Aldi merupakan musisi baru dan dekat dengan mahasiswa. Michael Aldi menginginkan musiknya dapat memberikan dampak positif dan membantu pendengarnya, namun musik Michael Aldi belum tersampaikan kepada target dengan tepat karena belum memiliki Brand Identity yang jelas. Lewat perancangan dengan menggunakan metode analisis SWOT dan Product Life Cycle dapat menghasilkan personal brand serta konten media yang dapat meningkatkan awareness dan mengurangi tekanan college depression pada mahasiswa. Hasil dari perancangan menunjukan bahwa perasaan sendiri dapat menimbulkan banyak dampak buruk bagi mahasiswa yang sedang mengalami tekanan sehingga besar peran sosok teman dalam kehidupan mahasiswa, seseorang teman yang dapat mengerti memahami yang mereka rasakan sehingga mereka merasa tidak sendiri serta dapat menghibur untuk mengurangi tekanan mereka.

Phytochemical Profile of Opuntia ficus-indica (L.) Mill Fruits (cv. ‘Orito’) Stored at Different Conditions

This research analyzed the phytochemical profile of prickly pear fruits from ‘Orito’ cultivar stored under cold conditions (2 °C, 85–90% RH) and shelf-life conditions at room temperature (stored at 20 °C for three days after cold storage) for 28 days, mimicking the product life cycle. A total of 18 compounds were identified and quantitated through HPLC-DAD-MS/MS (High-Performance Liquid Chromatographic -Diode Array Detector- Mass Spectrometry) analyses. Phenolic acids such as eucomic acid and betalains such as indicaxanthin were the predominant chemical families, and piscidic acid was the most abundant compound. During cold storage, the content of eucomic acid isomer/derivative and syringaresinol increased, and citric acid decreased, which could be caused by the cold activation of the phenylalanine ammonia-lyase (PAL) and polyphenol oxidase (PPO) enzymes. However, no significant differences were found in the content of these compounds during shelf-life storage. These results showed that ‘Orito’ fruit marketability would be possible up to 28 days after harvesting, retaining its profile, which is rich in bioactive compounds.

A Blockchain-Based Secure Radio Frequency Identification Ownership Transfer Protocol

Supply chain management (SCM) governance is the streamline of the IoT product life cycle from its production to delivery. Integrating blockchain with supply chain management is essential to ensure end-to-end tracking, trustiness between manufacturers and customers, fraud and counterfeit elimination, and customizing administrative costs and paperwork. This paper proposes an RFID ownership transfer protocol with the help of zk-SNARKs (Zero Knowledge-Succinct Noninteractive Arguments of Knowledge) using Ethereum blockchain. When the owner performs RFID transfer, the transferred information will be recorded on the blockchain using smart contracts. When using a smart contract to transfer ownership on the Ethereum blockchain, because the content on the blockchain will not be tampered with, all accounts in the Ethereum can view the transfer results and verify them. The privacy of the supply chain is attained by generating the proof of product code via zk-SNARKs algorithm. This algorithm also enhances the scalability of the supply chain system by creating a trusted setup in off-chain mode.

The product life cycle revisited: an integrative review and research agenda

Purpose This paper aims to respond to calls in academia for an update of the product lifecycle (PLC). Through a systematic literature review, the authors provide an updated agenda, which aims to advance the PLC concept in research, teaching and practice. Design/methodology/approach The authors started by surveying 101 marketing academics globally to ascertain whether a PLC update was viewed necessary and beneficial in the marketing community and thereafter conducted citation analysis of marketing research papers and textbooks to ascertain PLC usage. The subsequent literature review methodology was split into two sections. First, 97 empirical articles were reviewed based on an evaluative framework. Second, research pertaining to the PLC determinants were assessed and discussed. Findings From the results of this review and primary data from marketing academics, the authors find that the method of predicting the PLC based on past sales has been largely unsuccessful and perceived as somewhat outdated. However, a new stream of PLC literature is emerging, which takes a consumer-centric perspective to the PLC and has seen more success at modeling lifecycles in various industries. Research limitations/implications First, the study outlines the most contemporary and successful methodological approaches to modeling the PLC. Namely, the use of artificial intelligence, big data, demand modeling and consumer psychological mechanisms. Second, it provides several future research avenues using modern market trends such as sustainability, globalization, digitization and Covid-19 to push the PLC into the 21st century. Originality/value The PLC has shown to be resolutely popular in management application and education. However, without a continued effort in academic PLC research to update the knowledge around the concept, its use as a productive management tool will likely become outdated. This study provides a necessary and comprehensive literature update resulting in actionable future research and teaching agendas intended to advance the PLC concept into the modern market context.

Developing a System Dynamic Model for Product Life Cycle Management of Generic Pharmaceutical Products: Its Relation with Open Innovation

The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the behaviors of demand, supply, and competition as three major subsystems of PLC in generic pharmaceutical products. We first investigated the PLC patterns of 527 medicines to identify their “reference mode”, determined the causal loop of the pharmaceuticals phase of PLC based on both an in-depth literature review and experts’ opinions, and finally simulated a quantitative dynamic model based on real-world data between 2012 and 2019 from Iran. Based on the results, “total demand and accurate forecasting”, “marketing efforts”, and “R and D activities of a firm” are the most critical factors involved in the formation of a generic drug PLC. An increase of 20–50% of manufacturers’ marketing and R and D activities can raise sales by more than 50% in the decline stage of the PLC. The product life cycle can give generic manufacturers more insights into the processes leading to declining sales of their products. PLC may help to prevent a product from entering the decline stage even if the total demand for a generic drug is dropping in the market.

Towards Convergence of IoT and Blockchain for Secure Supply Chain Transaction

Supply chain management (SCM) is essential for a company’s faster, efficient, and effective product life cycle. However, the current SCM systems are insufficient to provide product legitimacy, transaction privacy, and security. Therefore, this research proposes a secure SCM system for the authenticity of the products based on the Internet of Things (IoT) and blockchain technology. The IoT-enabled Quick Response (QR) scanner and the blockchain-integrated distributed system will allow all the SCM stakeholders to begin secure and private transactions for their products or services. Resulting, the consumer will receive an authentic and genuine product from the original producer. A lightweight asymmetric key encryption technique, i.e., elliptic curve cryptography (ECC) and Hyperledger Fabric-based blockchain technology with on-chain smart contracts are applied for distributed IoT devices to make the authentication process faster and lighter. Each SCM stakeholder is registered by the service provider and receives corresponding public and private keys, which will be used for the authentication process of the participants and IoT devices. The authenticated QR scanner records all transactions on the blockchain. Consequently, there will be no human intervention for the SCM transactions. The security and scalability analysis demonstrates that the proposed system is more secure and robust than other state-of-the-art techniques.

Inventory Replenishment Policies for Two Successive Generations of Technology Products under Permissible Delay in Payments

In this age of digitalization, when every industry is undergoing technological disruption, there is a big role of digital gadgets and technology products. A key feature of these digital gadgets is the short length of the product life cycle, since the newer and more advanced generations of technologies are developed regularly to replace the earlier conventional technologies. The traditional EOQ models that assume a constant demand cannot be used here. This research paper formulates an inventory optimization model for the multi-generational products under the trade credits and the credit-linked and innovation diffusion dependent demand. The study also performs a numerical illustration of the proposed model, and establishes important dynamics among the key variables. It also performs the sensitivity analysis with the cost of credit and the trade credit period. The paper concludes with the managerial implications for the inventory practitioners and the possible areas of extension for this research in the future.

Methods of digital marketing positioning in the global civil passenger aircraft market

Under conditions of intense competition, the creation of new products and their promotion to the market requires marketing support. The central element of marketing innovation management is marketing positioning. In contrast to the methodological aspect, there is almost no procedural component of positioning in scientific works and publications. Moreover, due attention is not paid to the issues of market segmentation and the allocation of the competitive advantage of such high-tech products as civil aircraft. This determines the relevance of the task of developing a procedure for marketing positioning within the framework of managing the product offer of the aircraft industry enterprises. From the standpoint of a systematic approach, the necessity of studying the adjacent air transportation market is reasonable, as well as the analysis of the correlation of its segmentation with the allocation of target segments of the aircraft market. When conducting a competitive analysis, we propose to consider the market position not only of certain types of civil aircraft, but also of aircraft families. Modeling marketing management shows the role of positioning in the processes of creating, manufacturing and operating aircraft. A distinctive feature of the procedure is the proposed stage of evaluating the effectiveness of the selected product position implementation, which allows us to analyze the feasibility of marketing decisions throughout the product life cycle. Special attention is paid to the issues of information support. The research results presented here reflect the specifics of the marketing activities of aviation industry enterprises and contribute to the development of the conceptual foundations of industrial marketing.