Political Activism
Keyword(s):
This chapter explores the engagement of peer-to-peer accommodation networks in activities not aligning directly with their corporate mission, including corporate social responsibility and activism. While corporate social responsibility aligns with societal values, activism often seeks to change them, thus potentially alienating customers. Yet Airbnb – the internationally leading commercial peer-to-peer accommodation network – is very proactively engaged in political activism, including fighting for marriage equality and against the tightening of US immigration law.
