corporate social responsibility
Recently Published Documents


TOTAL DOCUMENTS

18878
(FIVE YEARS 10654)

H-INDEX

191
(FIVE YEARS 42)

Author(s):  
Beatriz Casais ◽  
Andreia Teixeira ◽  
Cristina Fernandes

Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.


2022 ◽  
Vol 101 ◽  
pp. 153-164
Author(s):  
Maria Ivanova-Gongne ◽  
Lasse Torkkeli ◽  
Martin Hannibal ◽  
Maria Uzhegova ◽  
Wilhelm Barner-Rasmussen ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document