Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms

MIS Quarterly ◽

10.25300/misq/2016/40.1.08 ◽

2016 ◽

Vol 40 (1) ◽

pp. 187-203 ◽

Author(s):

Il Im ◽

◽

Jongkun Jun ◽

Wonseok Oh ◽

Seok-Oh Jeong ◽

...

Keyword(s):

Sponsored Search ◽

Search Behaviors

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Job Search Objective As a Mediator Between Job Insecurity and Job Search Behaviors

PsycEXTRA Dataset ◽

10.1037/e693972011-001 ◽

2011 ◽

Author(s):

Joon Hyung Park ◽

Richard Defrank

Keyword(s):

Job Insecurity ◽

Search Behaviors

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The Complex Dynamics of Sponsored Search Advertising Markets

SSRN Electronic Journal ◽

10.2139/ssrn.1433030 ◽

2009 ◽

Author(s):

Valentin Robu ◽

J. A. La Poutre ◽

Sander Bohte

Keyword(s):

Complex Dynamics ◽

Sponsored Search ◽

Search Advertising ◽

Sponsored Search Advertising

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Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising

SSRN Electronic Journal ◽

10.2139/ssrn.2585593 ◽

2104 ◽

Author(s):

Wilfred Amaldoss ◽

Kinshuk Jerath ◽

Amin Sayedi

Keyword(s):

Sponsored Search ◽

Search Advertising ◽

Sponsored Search Advertising

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Understanding Consumer Behavior for Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.007 ◽

2011 ◽

pp. 84-109

Author(s):

Jim Jansen

Keyword(s):

Consumer Behavior ◽

Sponsored Search

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Exploratory Search Behaviors in Linear List Visualization

2020 International Conference on Convergence to Digital World - Quo Vadis (ICCDW) ◽

10.1109/iccdw45521.2020.9318717 ◽

2020 ◽

Author(s):

Zhouyu Yang ◽

Ningyue Peng ◽

Chengqi Xue

Keyword(s):

Exploratory Search ◽

Linear List ◽

Search Behaviors

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Private Data Manipulation in Optimal Sponsored Search Auction

Proceedings of The Web Conference 2020 ◽

10.1145/3366423.3380023 ◽

2020 ◽

Author(s):

Xiaotie Deng ◽

Tao Lin ◽

Tao Xiao

Keyword(s):

Sponsored Search ◽

Data Manipulation ◽

Sponsored Search Auction ◽

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The Role of Relevance in Sponsored Search

Proceedings of the 25th ACM International on Conference on Information and Knowledge Management - CIKM '16 ◽

10.1145/2983323.2983840 ◽

2016 ◽

Author(s):

Luca Aiello ◽

Ioannis Arapakis ◽

Ricardo Baeza-Yates ◽

Xiao Bai ◽

Nicola Barbieri ◽

...

Keyword(s):

Sponsored Search

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Multiple Keywords Model on Sponsored Search Auction

2011 7th International Conference on Wireless Communications, Networking and Mobile Computing ◽

10.1109/wicom.2011.6040650 ◽

2011 ◽

Author(s):

Yan Li ◽

Songtao Liang ◽

Tao Zhang

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction

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Exploring the Factors Influencing Users' Acceptance of Sponsored Search

2011 Fifth International Conference on Management of e-Commerce and e-Government ◽

10.1109/icmecg.2011.20 ◽

2011 ◽

Author(s):

Zheng Lin

Keyword(s):

Sponsored Search ◽

Factors Influencing

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Authentic versus synthetic: An investigation of the influences of study settings and task configurations on search behaviors

Journal of the Association for Information Science and Technology ◽

10.1002/asi.24554 ◽

2021 ◽

Author(s):

Yiwei Wang ◽

Chirag Shah

Keyword(s):

Search Behaviors ◽

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