Understanding Sponsored Search
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Published By Cambridge University Press

9780511997686
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding Consumer Behavior for Sponsored Search

2011 ◽  
pp. 84-109
Author(s):  
Jim Jansen
Keyword(s):  
Consumer Behavior ◽  
Sponsored Search

The Future of Sponsored Search

2011 ◽  
pp. 216-228
Author(s):  
Jim Jansen
Keyword(s):  
Sponsored Search ◽  
The Future

Modeling the Process of Sponsored Search

2011 ◽  
pp. 8-29
Author(s):  
Jim Jansen
Keyword(s):  
Sponsored Search

Notes on Terminology

2011 ◽  
pp. xvii-xx
Author(s):  
Jim Jansen

Sending Signals to the Customer with Ads

2011 ◽  
pp. 60-83
Author(s):  
Jim Jansen

The Serious Game of Bidding on Keywords

2011 ◽  
pp. 176-201 ◽  
Author(s):  
Jim Jansen
Keyword(s):  
Serious Game

Understanding Customer Intent for Keyphrase Selection

2011 ◽  
pp. 30-59
Author(s):  
Jim Jansen
Keyword(s):  
Customer Intent

BAM!: Branding, Advertising, and Marketing for Sponsored Search

2011 ◽  
pp. 110-147
Author(s):  
Jim Jansen
Keyword(s):  
Sponsored Search

scholarly journals A Context for Sponsored Search

2011 ◽  
pp. 1-7
Author(s):  
Jim Jansen
Keyword(s):  
Sponsored Search

Preface

2011 ◽  
pp. vii-xii
Author(s):  
Jim Jansen
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