Understanding Sponsored Search
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Published By Cambridge University Press

9780511997686

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The Future of Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.012 ◽

2011 ◽

pp. 216-228

Author(s):

Jim Jansen

Keyword(s):

Sponsored Search ◽

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Modeling the Process of Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.004 ◽

2011 ◽

pp. 8-29

Author(s):

Jim Jansen

Keyword(s):

Sponsored Search

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Understanding Consumer Behavior for Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.007 ◽

2011 ◽

pp. 84-109

Author(s):

Jim Jansen

Keyword(s):

Consumer Behavior ◽

Sponsored Search

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Notes on Terminology

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.002 ◽

2011 ◽

pp. xvii-xx

Author(s):

Jim Jansen

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Sending Signals to the Customer with Ads

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.006 ◽

2011 ◽

pp. 60-83

Author(s):

Jim Jansen

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The Serious Game of Bidding on Keywords

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.010 ◽

2011 ◽

pp. 176-201 ◽

Author(s):

Jim Jansen

Keyword(s):

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BAM!: Branding, Advertising, and Marketing for Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.008 ◽

2011 ◽

pp. 110-147

Author(s):

Jim Jansen

Keyword(s):

Sponsored Search

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Understanding Customer Intent for Keyphrase Selection

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.005 ◽

2011 ◽

pp. 30-59

Author(s):

Jim Jansen

Keyword(s):

Customer Intent

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A Context for Sponsored Search

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.003 ◽

2011 ◽

pp. 1-7

Author(s):

Jim Jansen

Keyword(s):

Sponsored Search

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Preface

Understanding Sponsored Search ◽

10.1017/cbo9780511997686.001 ◽

2011 ◽

pp. vii-xii

Author(s):

Jim Jansen

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