A Study on Raise of Web Analytics and its Benefits

2017 ◽  
Vol 5 (10) ◽  
pp. 59-64
Author(s):  
U.Padma Jyothi ◽  
◽  
◽  
◽  
Sridevi Bonthu ◽  
...  
Keyword(s):  
Web Analytics

HOW SOCIAL MEDIA WORKS IN B2B ENVIRONMENT: SOCIAL MEDIA EFFECTIVENESS USING WEB ANALYTICS

2014 ◽  
Author(s):  
Kyungok K. Kim ◽  
◽  
Gary B. Wilcox ◽  
Yung Kyun Choi
Keyword(s):  
Social Media ◽  
Web Analytics

SOCIAL MEDIA EFFECTIVENESS USING WEB ANALYTICS

2016 ◽  
Author(s):  
Kacy Kim ◽  
Sukki Yoon ◽  
Yung Kyun Choi ◽  
Younghwa Lee
Keyword(s):  
Social Media ◽  
Web Analytics

Supporting Web Analytics by Aggregating User Interaction Data From Heterogeneous Devices Using Viewport-DOM-Based Heat Maps

2017 ◽  
Vol 13 (4) ◽  
pp. 1989-1999 ◽  
Author(s):  
Fabrizio Lamberti ◽  
Gianluca Paravati ◽  
Valentina Gatteschi ◽  
Alberto Cannavo
Keyword(s):  
User Interaction ◽  
Interaction Data ◽  
Web Analytics ◽  
Heat Maps ◽  
Heterogeneous Devices

Google Analytics as a Prosumption Tool for Web Analytics

2017 ◽  
pp. 127-144
Author(s):  
Joanna Palonka ◽  
Marcin Lora ◽  
Tomasz Oziębło
Keyword(s):  
Web Analytics
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