Building Cultural Heritage Reference Collections from Social Media through Pooling Strategies: The Case of 2020’s Tensions Over Race and Heritage

Social networks constitute a valuable source for documenting heritage constitution processes or obtaining a real-time snapshot of a cultural heritage research topic. Many heritage researchers use social networks as a social thermometer to study these processes, creating, for this purpose, collections that constitute born-digital archives potentially reusable, searchable, and of interest to other researchers or citizens. However, retrieval and archiving techniques used in social networks within heritage studies are still semi-manual, being a time-consuming task and hindering the reproducibility, evaluation, and open-up of the collections created. By combining Information Retrieval strategies with emerging archival techniques, some of these weaknesses can be left behind. Specifically, pooling is a well-known Information Retrieval method to extract a sample of documents from an entire document set (posts in case of social network’s information), obtaining the most complete and unbiased set of relevant documents on a given topic. Using this approach, researchers could create a reference collection while avoiding annotating the entire corpus of documents or posts retrieved. This is especially useful in social media due to the large number of topics treated by the same user or in the same thread or post. We present a platform for applying pooling strategies combined with expert judgment to create cultural heritage reference collections from social networks in a customisable, reproducible, documented, and shareable way. The platform is validated by building a reference collection from a social network about the recent attacks on patrimonial entities motivated by anti-racist protests. This reference collection and the results obtained from its preliminary study are available for use. This real application has allowed us to validate the platform and the pooling strategies for creating reference collections in heritage studies from social networks.

Usage of Facebook by Student Leaders in Creating Awareness Regarding Covid-19 in Guwahati

Pandemic like COVID-19 has triggered disruptions in personal and collective lives globally. It is not only a pandemic, but also an Infodemic of misinformation about the virus which raises demand for reliable and trustworthy information. With the advent of social media creation and consumption of news have been changing among the young generation. Student leaders have taken on additional work and assumed new responsibilities by volunteering in their communities and creating awareness among the public about the accuracy of information and measures to be taken against the deadly virus. This study explores the use of Facebook handles by the student leaders of two universities in Guwahati in creating awareness about the health-related messages regarding Covid-19 and its vaccination. The researcher will use critical discourse analysis to evaluate the use of social networking sites by the students’ leaders. To understand the usage by the leaders, Facebook pages of the leaders would be followed and studied backed with unstructured interviews with the leaders to understand the purpose of and pattern of using the social media handles.

Big five personality prediction based in Indonesian tweets using machine learning methods

<span lang="EN-US">The popularity of social media has drawn the attention of researchers who have conducted cross-disciplinary studies examining the relationship between personality traits and behavior on social media. Most current work focuses on personality prediction analysis of English texts, but Indonesian has received scant attention. Therefore, this research aims to predict user’s personalities based on Indonesian text from social media using machine learning techniques. This paper evaluates several machine learning techniques, including <a name="_Hlk87278444"></a>naive Bayes (NB), K-nearest neighbors (KNN), and support vector machine (SVM), based on semantic features including emotion, sentiment, and publicly available Twitter profile. We predict the personality based on the big five personality model, the most appropriate model for predicting user personality in social media. We examine the relationships between the semantic features and the Big Five personality dimensions. The experimental results indicate that the Big Five personality exhibit distinct emotional, sentimental, and social characteristics and that SVM outperformed NB and KNN for Indonesian. In addition, we observe several terms in Indonesian that specifically refer to each personality type, each of which has distinct emotional, sentimental, and social features.</span>

Analyzing Sentiments and Diffusion Characteristics of COVID-19 Vaccine Misinformation Topics in Social Media

This study presents a data analytics framework that aims to analyze topics and sentiments associated with COVID-19 vaccine misinformation in social media. A total of 40,359 tweets related to COVID-19 vaccination were collected between January 2021 and March 2021. Misinformation was detected using multiple predictive machine learning models. Latent Dirichlet Allocation (LDA) topic model was used to identify dominant topics in COVID-19 vaccine misinformation. Sentiment orientation of misinformation was analyzed using a lexicon-based approach. An independent-samples t-test was performed to compare the number of replies, retweets, and likes of misinformation with different sentiment orientations. Based on the data sample, the results show that COVID-19 vaccine misinformation included 21 major topics. Across all misinformation topics, the average number of replies, retweets, and likes of tweets with negative sentiment was 2.26, 2.68, and 3.29 times higher, respectively, than those with positive sentiment.

User Activity Classification and Domain-Wise Ranking Through Social Interactions

Twitter has gained a significant prevalence among the users across the numerous domains, in the majority of the countries, and among different age groups. It servers a real-time micro-blogging service for communication and opinion sharing. Twitter is sharing its data for research and study purposes by exposing open APIs that make it the most suitable source of data for social media analytics. Applying data mining and machine learning techniques on tweets is gaining more and more interest. The most prominent enigma in social media analytics is to automatically identify and rank influencers. This research is aimed to detect the user's topics of interest in social media and rank them based on specific topics, domains, etc. Few hybrid parameters are also distinguished in this research based on the post's content, post’s metadata, user’s profile, and user's network feature to capture different aspects of being influential and used in the ranking algorithm. Results concluded that the proposed approach is well effective in both the classification and ranking of individuals in a cluster.