This study attempts to discover why items which are similar in sound are hard to recall in a short-term memory situation. The input, storage, and retrieval stages of the memory system are examined separately. Experiments I, II and III use a modification of the Peterson and Peterson technique to plot short-term forgetting curves for sequences of acoustically similar and control words. If acoustically similar sequences are stored less efficiently, they should be forgotten more rapidly. All three experiments show a parallel rate of forgetting for acoustically similar and control sequences, suggesting that the acoustic similarity effect does not occur during storage. Two input hypotheses are then examined, one involving a simple sensory trace, the other an overloading of a system which must both discriminate and memorize at the same time. Both predict that short-term memory for spoken word sequences should deteriorate when the level of background noise is increased. Subjects performed both a listening test and a memory test in which they attempted to recall sequences of five words. Noise impaired performance on the listening test but had no significant effect on retention, thus supporting neither of the input hypotheses. The final experiments studied two retrieval hypotheses. The first of these, Wickelgren's phonemic-associative hypotheses attributes the acoustic similarity effect to inter-item associations. It predicts that, when sequences comprising a mixture of similar and dissimilar items are recalled, errors should follow acoustically similar items. The second hypothesis attributes the effect to the overloading of retrieval cues which consequently do not discriminate adequately among available responses. It predicts maximum error rate on, not following, similar items. Two experiments were performed, one involving recall of visually presented letter sequences, the other of auditorily presented word sequences. Both showed a marked tendency for errors to coincide with acoustically similar items, as the second hypothesis would predict. It is suggested that the acoustic similarity effect occurs at retrieval and is due to the overloading of retrieval cues.
Rate of presentation and the acoustic similarity effect in short-term memory
