The debate on post-Islamism generally focuses on ideological compromise by political ideologues seeking support from the mass electorate. This chapter argues that what we call post-Islamism is actually better understood as a product of the advent of neoliberal religious subjectivity defined in terms of individualization, consumption practices, and lifestyle ethics. New social movement theory is employed to provide an analysis of new forms of television preaching and religious popular culture in the Middle East.
2010+: The rejuvenation of new social movement theory?