AbstractWe extend the variational approach to regularity for optimal transport maps initiated by Goldman and the first author to the case of general cost functions. Our main result is an $$\epsilon $$
ϵ
-regularity result for optimal transport maps between Hölder continuous densities slightly more quantitative than the result by De Philippis–Figalli. One of the new contributions is the use of almost-minimality: if the cost is quantitatively close to the Euclidean cost function, a minimizer for the optimal transport problem with general cost is an almost-minimizer for the one with quadratic cost. This further highlights the connection between our variational approach and De Giorgi’s strategy for $$\epsilon $$
ϵ
-regularity of minimal surfaces.