Sports Marketing and the Psychology of Marketing Communication
Latest Publications

TOTAL DOCUMENTS

19

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By Psychology Press

9781410610003

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

American Consumer Attitudes Toward Corporate Sponsorship of Sporting Events

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-20 ◽

2004 ◽

pp. 237-248

Keyword(s):

Consumer Attitudes ◽

Sporting Events ◽

Corporate Sponsorship ◽

American Consumer

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Magic Johnson and Mark McGwire: The Power of Identiﬁcation With Sports Celebrities

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-16 ◽

2004 ◽

pp. 185-198

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Understanding Ambush Marketing: Implications of Information Processing

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-26 ◽

2004 ◽

pp. 319-330

Keyword(s):

Information Processing ◽

Ambush Marketing

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The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions: An Extension

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-15 ◽

2004 ◽

pp. 159-184

Keyword(s):

Consumer Attitudes ◽

Multiple Product ◽

Product Endorsements

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It’s Gotta Be the Shoes: Exploring the Effects of Relationships of Nike and Reebok Sponsorship on Two College Athletic Programs

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-19 ◽

2004 ◽

pp. 217-236

Keyword(s):

Athletic Programs

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SportNEST: ANested Approach to Segmenting the Sport Consumer Market

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-25 ◽

2004 ◽

pp. 297-318

Keyword(s):

Consumer Market

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Aggressive Marketing: Interrogating the Use of Violence in Sport-Related Advertising

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-28 ◽

2004 ◽

pp. 333-352

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Seven Psychological Mechanisms Through Which Sponsorship Can Influence Consumers

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-18 ◽

2004 ◽

pp. 201-216

Keyword(s):

Psychological Mechanisms

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“We Are Number One!” The Phenomenon of Basking-in-Reﬂected-Glory and Its Implications for Sports Marketing

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-11 ◽

2004 ◽

pp. 93-106

Keyword(s):

Sports Marketing

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Teenagers’ Perceptions of the Inﬂuence of Advertising and Price Versus Interpersonal, Social Factors on Their Purchases of Brand Name Athletic Shoes and Clothing

Sports Marketing and the Psychology of Marketing Communication ◽

10.4324/9781410610003-31 ◽

2004 ◽

pp. 391-406

Keyword(s):

Social Factors ◽

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