The Marketing of the President: Political Marketing as Campaign Strategy
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Published By SAGE Publications, Inc.

9780803951389, 9781483326702

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Strategy Formulation and Implementation

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n6 ◽

2014 ◽

pp. 103-132

Keyword(s):

Strategy Formulation

Candidate Positioning

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n5 ◽

2014 ◽

pp. 86-102

Keyword(s):

Candidate Positioning

The New Political Campaign Technology

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n1 ◽

2014 ◽

pp. 5-23

Keyword(s):

Political Campaign

The Shifting Winds of Politics

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n2 ◽

2014 ◽

pp. 24-41

Voter Segmentation

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n4 ◽

2014 ◽

pp. 67-85

The Powers that be

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n3 ◽

2014 ◽

pp. 42-62

Dial-in Democracy

The Marketing of the President: Political Marketing as Campaign Strategy ◽

10.4135/9781483326702.n7 ◽

2014 ◽

pp. 135-151