Attention, Attitude, and Affect in Response to Advertising
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Published By Psychology Press

9781315807386

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Psychology of Comparative Advertising

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-5 ◽

2019 ◽

pp. 79-96

Author(s):

Cornelia Pechmann ◽

David W. Stewart

Keyword(s):

Comparative Advertising

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Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product “Selves”

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-10 ◽

2019 ◽

pp. 169-188

Author(s):

Laura A. Brannon ◽

Timothy C. Brock

Keyword(s):

Correspondence Theory

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Attention as an Epiphenomenon: Some Implications for Advertising

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-6 ◽

2019 ◽

pp. 97-106

Author(s):

Richard W. Olshavsky

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The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-13 ◽

2019 ◽

pp. 223-247

Author(s):

Basil G. Englis

Keyword(s):

Nonverbal Behavior ◽

Emotional Responses ◽

Political Advertising

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The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-9 ◽

2019 ◽

pp. 149-168 ◽

Cited By ~ 1

Author(s):

Susan E. Middlestadt ◽

Martin Fishbein ◽

Darius K-S Chan

Keyword(s):

Brand Attitudes

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Warning Label Location, Advertising, and Cognitive Responding

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-16 ◽

2019 ◽

pp. 287-299

Author(s):

Eddie M. Clark ◽

Timothy C. Brock

Keyword(s):

Warning Label

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Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-11 ◽

2019 ◽

pp. 189-204

Author(s):

John J. Wheatley ◽

George Brooker

Keyword(s):

Cognitive Response

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Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-7 ◽

2019 ◽

pp. 107-121

Author(s):

Joan Mayers-Levy

Keyword(s):

Gender Differences ◽

Cortical Organization

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Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-3 ◽

2019 ◽

pp. 55-66

Author(s):

Gerard J. Tellis

Keyword(s):

Research Findings

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Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-12 ◽

2019 ◽

pp. 207-211

Author(s):

Meryl P. Gardner

Keyword(s):

Mood States ◽

Induced Mood ◽

Moderating Role

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Attention, Attitude, and Affect in Response to AdvertisingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Psychology Press

The Psychology of Comparative Advertising

Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product “Selves”

Attention as an Epiphenomenon: Some Implications for Advertising

The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians

The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?

Warning Label Location, Advertising, and Cognitive Responding

Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement

Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences

Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities

Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States

Attention, Attitude, and Affect in Response to Advertising
Latest Publications