Attention, Attitude, and Affect in Response to Advertising
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TOTAL DOCUMENTS

17

(FIVE YEARS 17)

H-INDEX

1

(FIVE YEARS 1)

Published By Psychology Press

9781315807386

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Psychology of Comparative Advertising

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-5 ◽

2019 ◽

pp. 79-96

Author(s):

Cornelia Pechmann ◽

David W. Stewart

Keyword(s):

Comparative Advertising

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Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product “Selves”

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-10 ◽

2019 ◽

pp. 169-188

Author(s):

Laura A. Brannon ◽

Timothy C. Brock

Keyword(s):

Correspondence Theory

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Attention as an Epiphenomenon: Some Implications for Advertising

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-6 ◽

2019 ◽

pp. 97-106

Author(s):

Richard W. Olshavsky

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The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-13 ◽

2019 ◽

pp. 223-247

Author(s):

Basil G. Englis

Keyword(s):

Nonverbal Behavior ◽

Emotional Responses ◽

Political Advertising

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The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-9 ◽

2019 ◽

pp. 149-168 ◽

Author(s):

Susan E. Middlestadt ◽

Martin Fishbein ◽

Darius K-S Chan

Keyword(s):

Brand Attitudes

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Warning Label Location, Advertising, and Cognitive Responding

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-16 ◽

2019 ◽

pp. 287-299

Author(s):

Eddie M. Clark ◽

Timothy C. Brock

Keyword(s):

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Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-11 ◽

2019 ◽

pp. 189-204

Author(s):

John J. Wheatley ◽

George Brooker

Keyword(s):

Cognitive Response

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Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-7 ◽

2019 ◽

pp. 107-121

Author(s):

Joan Mayers-Levy

Keyword(s):

Gender Differences ◽

Cortical Organization

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Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-3 ◽

2019 ◽

pp. 55-66

Author(s):

Gerard J. Tellis

Keyword(s):

Research Findings

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Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States

Attention, Attitude, and Affect in Response to Advertising ◽

10.4324/9781315807386-12 ◽

2019 ◽

pp. 207-211

Author(s):

Meryl P. Gardner

Keyword(s):

Mood States ◽

Induced Mood ◽

Moderating Role

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