political advertising
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2021 ◽  
Vol 2 (20) ◽  
pp. 9
Author(s):  
R. V. Vaksman

For the first time in Ukraine, the definition of «political advertising» is reflected in the Law of Ukraine «On Elections of People’s Deputies», so far only on the basis of the definition of «advertising» in the Law of Ukraine «On Advertising» it was possible to qualify political advertising as any information about political actors, political parties, designed to raise awareness of their activities. The mechanism of legal regulation of political advertising involves the development and adoption of national laws and regulations governing public relations arising in the process of production, placement, distribution of political advertising, because in this case may affect the interests of society and the state as a whole. Today the issue of political advertising is regulated by several legal acts, in particular in Article 1 of the Law of Ukraine «On Advertising» provides only the definition of such advertising without details, the Law of Ukraine «On Local Elections», the Law of Ukraine «On Elections of Deputies of Ukraine», the Electoral Code Ukraine’s norms stipulate the peculiarities of campaigning in the form of political advertising, some restrictions on campaigning, etc. Therefore, the legislation should be characterized by the dispersion of norms on such advertising and inconsistency in the definition of «campaigning» and «political advertising. Therefore, it is suggested to get acquainted in detail with such a phenomenon as political advertising. The article focuses on the existence in the literature of different approaches to the definition of «political advertising» of its essence, considers the distinction between «political advertising» and «election campaigning», as well as analyzes current legislation and the current state of the legal regulation of this type of advertising


2021 ◽  
Vol 5 (4) ◽  
pp. 59-70
Author(s):  
Artur Rafikov

The key objective of the study is to identify strategies for politicizing socio-economic issues in political advertising communications. The method of critical discourse analysis in the tradition of N. Fairclough is used: an interpretive, explanatory method involving the study of discourses as forms of social practice. The result of the study was the identification of the main politicization strategies used by candidates for the post of President of the Russian Federation in 2012 V.V. Zhirinovsky and G.A. Zyuganov in advertising communications: the use of oppositions ("before - now"; "past - present - future"); appeal to the past, to the history of the country; symbolization of the current socio-economic situation of the country; distancing the subject of communication from the unsatisfactory results of the current government; the use of humor (including unconsciously); identification of their lifestyle with the lifestyle of voters – "millions of people"; the use of informal discourse when addressing voters; appeal to their economic and everyday practices; imitation of journalistic format; linking changes in the socio-economic situation with changes in the political sphere. The use of discursive practices that are not shared by the entire population can also provoke the politicization of the issue under discussion. The theoretical significance of the research is manifested in the approbation of the method of critical discourse analysis (in the tradition of N. Ferklo). It allows you to analyze political advertising communications at three levels: textual, discursive and social.


2021 ◽  
Author(s):  
Erika Franklin Fowler ◽  
Michael Franz ◽  
Travis N. Ridout

2021 ◽  
pp. 163-170
Author(s):  
Erika Franklin Fowler ◽  
Michael M. Franz ◽  
Travis N. Ridout

2021 ◽  
pp. 37-62
Author(s):  
Erika Franklin Fowler ◽  
Michael M. Franz ◽  
Travis N. Ridout

2021 ◽  
pp. 93-114
Author(s):  
Erika Franklin Fowler ◽  
Michael M. Franz ◽  
Travis N. Ridout

Al-Farabi ◽  
2021 ◽  
Vol 74 (2) ◽  
pp. 99-110
Author(s):  
Murat Nassimov ◽  

The process of modernization and democratization of Kazakhstan society demands the creation of advertising technologies that consequently promote the state’s strategic and tactical tasks and increase the level of political culture among the population thus contributing to the strengthening of social stability. Political advertising is a specific form of communication influencing the ideas of citizens concerning political subjects and objects. Society and political advertisement interconnection is considered in two different ways: on the one hand, advertisement stimulates the political development of a society; on the other hand, society develops advertisement technologies. Alongside this, it is a way of political communication with voters, target influence to learn easily during the election campaign. Political advertising shows the meaning of an exact political force platform, invites to support candidates, to form opinions about political force in people’s consciousness, to make psychological conditions to vote. The aim of the paper is complex research of the evolution of political advertisement in Kazakhstan and its peculiarities in the period of Presidential elections 2011, 2015.


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