Marketing Management in Turkey
Latest Publications

TOTAL DOCUMENTS

20

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Emerald Publishing Limited

9781787145580, 9781787145573

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Chapter 1.3: Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181004 ◽

2018 ◽

pp. 29-47

Author(s):

Hande Begüm Bumin Doyduk

Keyword(s):

Corporate Social Responsibility ◽

Business Ethics ◽

Social Responsibility ◽

Sustainable Consumption ◽

Consumer Ethics ◽

Marketing Ethics ◽

Corporate Social

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Chapter 8.2: Marketing in Cooperation with Technology to Form New Directives in Consumer Life

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181025 ◽

2018 ◽

pp. 389-407

Author(s):

Mustafa Özgür Güngör

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Chapter 2.2: Analysıs of the Turkısh Market Research Industry: The Changing Role of the Researcher

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181008 ◽

2018 ◽

pp. 75-101

Author(s):

Özgecan Karanci

Keyword(s):

Market Research ◽

Changing Role

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Chapter 5: Experience Consumption in Turkey

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181016 ◽

2018 ◽

pp. 223-244

Author(s):

Ezgi Merdin-Uygur

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Chapter 8.1: A Survey of Marketing Management for the Video games Industry in Turkey

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181024 ◽

2018 ◽

pp. 353-387

Author(s):

Sercan Şengün

Keyword(s):

Video Games ◽

Marketing Management

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Chapter 2.1: The Sharing Economy in Turkey: A Marketing Perspective

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181007 ◽

2018 ◽

pp. 51-74

Author(s):

Elif Yelseli ◽

Hüseyin Sami Karaca ◽

Özlem Hesapçı Karaca

Keyword(s):

Sharing Economy

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Chapter 9.2: The Mystıque of Luxury Products

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181028 ◽

2018 ◽

pp. 431-453

Author(s):

Meltem Kiygi-Calli

Keyword(s):

Luxury Products

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Chapter 3: A Revıew of Factors Affectıng Turkısh Consumer Behaviour

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181010 ◽

2018 ◽

pp. 105-139 ◽

Cited By ~ 1

Author(s):

İ. Taylan Dörtyol ◽

Ayşen Coşkun ◽

Olgun Kitapci

Keyword(s):

Consumer Behaviour ◽

Factors Affecting

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Chapter 9.1: When Delights Turn Bitter: Consumer Resistance in Turkey

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181027 ◽

2018 ◽

pp. 411-430

Author(s):

Melike Demirbag-Kaplan

Keyword(s):

Consumer Resistance

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Index

Marketing Management in Turkey ◽

10.1108/978-1-78714-557-320181029 ◽

2018 ◽

pp. 455-464

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