Advances in International Marketing - New Challenges to International Marketing
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Emerald Group Publishing Limited

9781848554689, 9781848554696

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The role of innovative and entrepreneurial behavior in internationalization processes

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020009 ◽

2009 ◽

pp. 155-175

Author(s):

Arild Aspelund ◽

Tage Koed Madsen

Keyword(s):

Entrepreneurial Behavior

Download Full-text

Copyright Page

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020025 ◽

2009 ◽

pp. iv

Download Full-text

Brand image perceptions across cultures: a study of symbolic and functional associations

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020010 ◽

2009 ◽

pp. 177-191 ◽

Cited By ~ 2

Author(s):

Laura Salciuviene ◽

Pervez N. Ghauri ◽

Audra I. Mockaitis ◽

Claudio De Mattos

Keyword(s):

Brand Image

Download Full-text

Advances in international marketing

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020023 ◽

2009 ◽

pp. ii

Keyword(s):

International Marketing

Download Full-text

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020017 ◽

2009 ◽

pp. 389-418

Author(s):

Z. Seyda Deligonul ◽

Brian R. Chabowski ◽

Steven H. Seggie ◽

Shichun Xu ◽

S. Tamer Cavusgil

Keyword(s):

Least Squares ◽

Ordinary Least Squares ◽

Least Squares Regression ◽

Ordinary Least Squares Regression ◽

Methodological Rigor

Download Full-text

Part I Internationalization

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020018 ◽

2009 ◽

pp. 1

Download Full-text

The use of partial least squares path modeling in international marketing

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020014 ◽

2009 ◽

pp. 277-319 ◽

Cited By ~ 2671

Author(s):

Jörg Henseler ◽

Christian M. Ringle ◽

Rudolf R. Sinkovics

Keyword(s):

Least Squares ◽

Partial Least Squares ◽

International Marketing ◽

Path Modeling

Download Full-text

Internationalisation and technological innovation: Empirical evidence on their mutual relationship

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020008 ◽

2009 ◽

pp. 125-154 ◽

Cited By ~ 30

Author(s):

Diana A. Filipescu ◽

Alex Rialp ◽

Josep Rialp

Keyword(s):

Empirical Evidence ◽

Technological Innovation ◽

Mutual Relationship

Download Full-text

Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020007 ◽

2009 ◽

pp. 89-123 ◽

Cited By ~ 1

Author(s):

Sanna Sundqvist ◽

Olli Kuivalainen

Keyword(s):

Environmental Turbulence ◽

Growth Orientation ◽

International Growth ◽

Strategic Orientations

Download Full-text

Part IV Methodological Advances

Advances in International Marketing - New Challenges to International Marketing ◽

10.1108/s1474-7979(2009)0000020021 ◽

2009 ◽

pp. 275 ◽

Cited By ~ 1

Download Full-text

Advances in International Marketing - New Challenges to International MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Group Publishing Limited

The role of innovative and entrepreneurial behavior in internationalization processes

Copyright Page

Brand image perceptions across cultures: a study of symbolic and functional associations

Advances in international marketing

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

Part I Internationalization

The use of partial least squares path modeling in international marketing

Internationalisation and technological innovation: Empirical evidence on their mutual relationship

Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations

Part IV Methodological Advances

Advances in International Marketing - New Challenges to International Marketing
Latest Publications