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9788366675247, 9788366675230

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CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

CONSUMER ◽

10.2478/9788366675247-001 ◽

2021 ◽

pp. 1-36

Keyword(s):

New Media

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Frontmatter

CONSUMER ◽

10.2478/9788366675247-fm ◽

2021 ◽

pp. I-II

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CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

CONSUMER ◽

10.2478/9788366675247-005 ◽

2021 ◽

pp. 90-108

Keyword(s):

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Current Trends

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CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

CONSUMER ◽

10.2478/9788366675247-003 ◽

2021 ◽

pp. 60-76

Keyword(s):

Social Media ◽

Tourism Marketing

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CONSUMER ◽

10.2478/9788366675247-toc ◽

2021 ◽

pp. IV-IV

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PREFACE

CONSUMER ◽

10.2478/9788366675247-007 ◽

2021 ◽

pp. III-III

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CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

CONSUMER ◽

10.2478/9788366675247-006 ◽

2021 ◽

pp. 109-124

Keyword(s):

Smart Packaging

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CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

CONSUMER ◽

10.2478/9788366675247-004 ◽

2021 ◽

pp. 77-89

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CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

CONSUMER ◽

10.2478/9788366675247-002 ◽

2021 ◽

pp. 37-59

Keyword(s):

Customer Relations ◽

Service Failure ◽

Service Recovery

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CONSUMER
Latest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Sciendo

CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

Frontmatter

CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

CONTENTS

PREFACE

CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

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CONSUMERLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Sciendo

CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

Frontmatter

CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

CONTENTS

PREFACE

CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

CONSUMER
Latest Publications