Methods in Consumer Research, Volume 1
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Published By Elsevier

9780081020890

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Emotional Responses to Products

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00011-x ◽

2018 ◽

pp. 261-296 ◽

Author(s):

Sara Spinelli ◽

Erminio Monteleone

Keyword(s):

Emotional Responses

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Recent Advances in Consumer Science

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00001-7 ◽

2018 ◽

pp. 3-21 ◽

Author(s):

Paula Varela ◽

Gastón Ares

Keyword(s):

Recent Advances ◽

Consumer Science

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Statistical Approaches to Consumer Segmentation

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00014-5 ◽

2018 ◽

pp. 353-382 ◽

Author(s):

Ingunn Berget

Keyword(s):

Consumer Segmentation ◽

Statistical Approaches

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Methodological Challenges of Research in Nudging

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00013-3 ◽

2018 ◽

pp. 329-349 ◽

Author(s):

Ellen van Kleef ◽

Hans C.M. van Trijp

Keyword(s):

Methodological Challenges

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Product Performance Optimization

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00007-8 ◽

2018 ◽

pp. 159-185 ◽

Author(s):

Davide Giacalone

Keyword(s):

Performance Optimization ◽

Product Performance

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Projective Techniques

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00004-2 ◽

2018 ◽

pp. 79-102 ◽

Author(s):

Francisco J. Mesías ◽

Miguel Escribano

Keyword(s):

Projective Techniques

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Front Matter

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.01001-3 ◽

2018 ◽

pp. iii

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Experimental Economics to Evaluate Consumer Preferences

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00022-4 ◽

2018 ◽

pp. 583-607

Author(s):

Riccardo Vecchio ◽

Azzurra Annunziata

Keyword(s):

Experimental Economics ◽

Consumer Preferences

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Copyright

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.12001-1 ◽

2018 ◽

pp. iv

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Recent Developments in Conceptual Profiling

Methods in Consumer Research, Volume 1 ◽

10.1016/b978-0-08-102089-0.00012-1 ◽

2018 ◽

pp. 297-327

Author(s):

David M.H. Thomson ◽

Toby Coates

Keyword(s):

Recent Developments

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