SME’S Accounting Information in the Eyes of Bank Credit Analyst: Exploration with ZMET Method

This study aims to explore and gain an in-depth understanding of the views of bank credit analysts on SME’s accounting information in credit decision making. This study used the ZMET (Zaltman Metaphor Elicitation Technique) method to dig information from nine credit analysts as research participants with a qualitative approach. With ZMET's projective techniques through image metaphors, the study has identified 16 important constructs that describe bank credit analysts' mental models when facing the vagueness of SME’s accounting information in their credit decision-making process. The connection between constructs is described in the consensus map, which explains the four main themes of the study's findings; SME accounting information blur, the use of alternative information, the dual role of credit analysts, and information needs in credit decision-making. Received: 3 July 2021 / Accepted: 23 August 2021 / Published: 5 November 2021

Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’

Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense experiences of daydreaming, prior to and independent of the purchase or use of marketplace commodities. Drawing on in-depth interviews, participant diaries and projective techniques, this study brings empirical data to extant conceptual work on the consumer imagination to examine the variety of consequences of elaborate daydreaming for commodity acquisition. We suggest that it need not necessarily perpetuate or expand ‘actual’ consumption but may instead engender a longer, more reflective, pleasurable and meaningful experience from which purchase or acquisition may never materialize. Our study challenges accepted theories that associate daydreaming with consumerism or see it as an inevitable precursor to consumer disappointment, while shining a more positive light on the role of fantasizing in shaping consumers’ decisions.

Content Resources for Psychological Support of Families with Problem Children

The article presents a model of psychological support for families with problem children, describes a system of events that has a clearly structured and organized nature and is built on psychological principles. The latter is provided with the help of special forms and methods of the program of psychological support, which include: 1) at the level of the psychodiagnostic stage, standardized and projective techniques; 2) at the level of the psychoeducational stage - psycho-preventive techniques and educational activities in accordance with empirical data regarding gaps in psychological knowledge and the needs of the subjects themselves; 3) at the level of the psycho-counseling stage - conversation and interpretation as specific forms of providing psychological assistance focused on personality and interaction among family members, their assimilation of effective ways to independently solve problems; 4) at the level of the psychotherapeutic stage - interpretation and discussion of the results obtained in the process of empirical research, conducting psychotechniques "Family Chest", "Writing a Fairy Tale", "Family Diagram" with subsequent feedback.

Az energiaitalok fogyasztói és szakértői megítélésének kvalitatív elemzése

Energy drinks are very popular products, as evidenced by their high soaring market value. However, perceptions surrounding beverages often take extreme forms, both among consumers and experts. Our research aim is to get closer to expert and consumer insights using qualitative methods. The study consisted of three main parts: the first was a netnographic study, while the authors successfully separated 3 online consumer groups. This was followed by a closer examination of each group. We interviewed four prominent representatives from three disciplines, asking about the differences between coffee and energy drinks and their effects on the body. This was followed by an examination of the consumer side through two focus group discussions of 8-8 people. Participants in one group are supporters of consuming energy drinks and in the other group are opponents of consuming energy drinks. Both conversations took place under the same conditions, based on a similar scenario, which included several questions as well as tasks that shaped projective techniques. The results of the research can be attributed to the statement that the assessment of energy drinks contains many contradictory elements, yet those interviewed during the research and the known literature sources all emphasized the importance of moderation.

O uso de desenhos como técnica projetiva em odontopediatria

The dental environment can be considered a stressor for children, and can trigger unwanted behaviors. Pediatric Dentistry is a specialty that requires professionals to know preventive measures and restorative skills to perform dental treatment in children or adolescents. In addition, it is especially important that the professional is concerned with the child’s feelings and reactions, allowing the pediatric dentist to identify situations that may generate stress for the patient during the care, and manage the presented behaviors. Recent studies have measured children’s reactions and feelings during dental treatments using projective techniques. Given the importance of drawing to identify children’s emotions, the objective of this study was to search the literature about the use of drawings as a projective technique in Pediatric Dentistry. Therefore, projective techniques, with an emphasis on drawing, have proved to be an effective instrument to be used in clinical practice to better understand the reactions presented by children during dental care and their relationship with dentists. Thus, avoiding unexpected situations in the office and allowing greater chances of obtaining a positive return from the patient.