Fundamentals of Airline Marketing
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10

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Published By Routledge

9780429057731

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Fundamentals of Airline Marketing ◽

10.4324/9780429057731-8 ◽

2021 ◽

pp. 139-158

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Airline strategy and structure

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-1 ◽

2021 ◽

pp. 1-20

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Keyword(s):

Strategy And Structure

Airline service quality

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-10 ◽

2021 ◽

pp. 175-193

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Keyword(s):

Service Quality

Product

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-5 ◽

2021 ◽

pp. 83-99

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Technology

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-3 ◽

2021 ◽

pp. 43-61

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Place

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-6 ◽

2021 ◽

pp. 101-122

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Airline services, internal marketing, and human resources management

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-9 ◽

2021 ◽

pp. 159-173

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Keyword(s):

Human Resources ◽

Human Resources Management ◽

Internal Marketing ◽

Resources Management

Global influences

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-2 ◽

2021 ◽

pp. 21-42

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Promotion

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-7 ◽

2021 ◽

pp. 123-138

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Airline market segmentation

Fundamentals of Airline Marketing ◽

10.4324/9780429057731-4 ◽

2021 ◽

pp. 63-82

Author(s):

Scott Ambrose ◽

Blaise Waguespack

Keyword(s):

Market Segmentation