Strategic Shopper Marketing
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Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The route to purchase

2020 ◽  
pp. 39-78
Author(s):  
Georg August Krentzel

The route to market

2020 ◽  
pp. 79-118
Author(s):  
Georg August Krentzel

Strategic shopper marketing

2020 ◽  
pp. 23-38
Author(s):  
Georg August Krentzel
Keyword(s):  
Shopper Marketing

Connecting the route to purchase with the route to market

2020 ◽  
pp. 119-154
Author(s):  
Georg August Krentzel

Shopper marketing and society

2020 ◽  
pp. 1-22
Author(s):  
Georg August Krentzel
Keyword(s):  
Shopper Marketing ◽  
Marketing And Society
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