How to Market Computers and Information Technology
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Published By Palgrave Macmillan UK

9780333608142, 9781349134021
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Distribution Channels

1994 ◽  
pp. 128-161
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
Distribution Channels

The Scope of Computer Marketing

1994 ◽  
pp. 1-12
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone

Understanding the Market

1994 ◽  
pp. 44-74
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone

Strategic Overview

1994 ◽  
pp. 13-28
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone

Selling and Account Management

1994 ◽  
pp. 162-195
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
Account Management

Product Policy

1994 ◽  
pp. 75-95
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
Product Policy

Managing and Controlling Marketing

1994 ◽  
pp. 280-299
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone

Marketing Organisation

1994 ◽  
pp. 261-279
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
Marketing Organisation

Marketing Objectives and Plans

1994 ◽  
pp. 250-260
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone

Customer Care, Support and Service

1994 ◽  
pp. 196-215
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
Customer Care ◽  
Care Support
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