Marketing Strategy
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Macmillan Education UK

9781137526236, 9781137526243

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantage

Marketing Strategy ◽

10.1057/978-1-137-52624-3_6 ◽

2017 ◽

pp. 173-193

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Competitive Advantage ◽

Sustainable Competitive Advantage

Marketing Strategy: A First Principles Approach

Marketing Strategy ◽

10.1057/978-1-137-52624-3_1 ◽

2017 ◽

pp. 1-30

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Marketing Strategy ◽

First Principles

Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage

Marketing Strategy ◽

10.1057/978-1-137-52624-3_7 ◽

2017 ◽

pp. 195-219

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Competitive Advantage ◽

Sustainable Competitive Advantage

Marketing Principle #2: All Customers Change ➔ Managing Customer Dynamics

Marketing Strategy ◽

10.1057/978-1-137-52624-3_3 ◽

2017 ◽

pp. 79-116

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Customer Dynamics

Marketing Strategy: Implementing Marketing Principles and Data Analytics

Marketing Strategy ◽

10.1057/978-1-137-52624-3_9 ◽

2017 ◽

pp. 259-278 ◽

Cited By ~ 2

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Marketing Strategy ◽

Data Analytics ◽

Marketing Principles

Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs

Marketing Strategy ◽

10.1057/978-1-137-52624-3_8 ◽

2017 ◽

pp. 223-258

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Trade Offs

Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage

Marketing Strategy ◽

10.1057/978-1-137-52624-3_5 ◽

2017 ◽

pp. 151-171

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Competitive Advantage ◽

Sustainable Competitive Advantage

Marketing Principle #3: All Competitors React ➔ Managing Sustainable Competitive Advantage

Marketing Strategy ◽

10.1057/978-1-137-52624-3_4 ◽

2017 ◽

pp. 119-149

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Competitive Advantage ◽

Sustainable Competitive Advantage

Marketing Principle #1: All Customers Differ ➔ Managing Customer Heterogeneity

Marketing Strategy ◽

10.1057/978-1-137-52624-3_2 ◽

2017 ◽

pp. 33-76

Author(s):

Robert W. Palmatier ◽

Shrihari Sridhar

Keyword(s):

Customer Heterogeneity