PT INKA's Export Marketing Strategy Towards Competitive Advantage

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview and documentation data collection techniques. The results of the study revealed that PT. INKA has: (1) Strength, very competitive pricing power and strong human resources, especially the marketing team, in addition to the influence of marketing assistance from the ambassador (RI for overseas); (2) Weaknesses in the export marketing strategy lie in production, one of which is engines and wheels which are still imported by China, which does not yet have the International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts to further strengthen the penetration of Indonesian companies in the African region; (4) Threats, to providers of facilities and infrastructure needs that must be obtained from imports from other countries, besides that competitors are afraid to dare to reduce interest costs or extend the tenor for the purchase of goods. The high taxes that must be issued for the delivery of goods are the biggest threat, this is confirmed by the informants.

Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram

The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia. Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.

Variational Fuzzy Neural Network Algorithm for Music Intelligence Marketing Strategy Optimization

In this paper, we use a variational fuzzy neural network algorithm to conduct an in-depth analysis and research on the optimization of music intelligent marketing strategy. The music recommendation system proposed in this paper includes a user modelling module, audio feature extraction module, and recommendation algorithm module. The basic idea of the recommendation algorithm is as follows: firstly, the historical behavioural information of music users is collected, and the user preference model is constructed by using the method of matrix decomposition of the hidden semantic model; then, the audio resources in the system are preprocessed and the spectrum map that can represent the music features is extracted; the similarity between the user’s preferred features and the music potential features are calculated to generate recommendations for the target user. The user-music dataset for model training and testing is constructed in-house, and the network model structure used for system experiments is designed based on a typical convolutional neural network model, while the model training tuning parameters are compared and selected. Finally, the model is trained and tested in this paper, and the system is evaluated in terms of both prediction rating accuracy and recommendation list generation accuracy using root mean square error, accuracy, recall, and F1 value as recommendation quality evaluation metrics. The experimental results show that the recommendation algorithm in this paper has certain feasibility and effectiveness. Compared with other traditional music recommendation algorithms, this paper makes full use of the powerful advantage of deep neural networks to automatically extract features and obtain higher-level music feature representations from the audio content, while incorporating the historical behavioural information of user interactions with music, which can effectively alleviate the problems such as cold start in recommendation systems.

Analisis Strategi Pemasaran untuk Meningkatkan Penjualan Produk Asuransi Syariah

Insurance is an arrangement whereby the insurer binds the insured by receiving a premium, to compensate for the loss, damage, or loss of projected profits that the company may incur as a result of an uncertain event. Regarding the economy, insurance refers to an economic agreement that eliminates or reduces negative impacts in the future due to different possibilities (Asriyadi, 2019: 50). Sharia insurance is one of the institutions that provide services in the service sector, emerging in the midst of society, most of which are still do not understand about sharia insurance and use it. This causes people to be reluctant to use insurance services by labeling sharia. Marketing strategy is essentially a comprehensive, integrated and integrated plan in the field of marketing that provides guidance on the activities to be carried out to achieve the marketing goals of an entrepreneur. Entrepreneurship is a form of activity of people who are able to face challenges and take advantage of existing opportunities, while realizing a vision. Sharia insurance products cover 4,444 different products, namely insurance products with 4,444 savings items and 4,444 non-saving insurance products. Non-savings insurance products cover 4,444 individuals' health, personal accident and personal Al-Khairat. AlKhairat is for those who intend to replace the heirs if the participant experiences death during the agreement period (Ramadhani, 2015). To improve their products, many insurance companies are innovating by introducing new features, such as health insurance. Facilitate public access to insurance, especially for health insurance. Keywords: Insurance, Marketing Strategy, Sharia Insurance Products

Marketing Strategy of Natural Soap (Hand Made Industry) In Small and Medium Micro Businesses (MSMEs) Tambora Exotic Dompu Regency

Marketing is an activity where business actors offer their products to consumers either directly or indirectly to be able to receive these products with all their ideas and ideas so that these products can be of interest to customers. The study was conducted to determine the Marketing Strategy of Natural Soap (Hand Made Industry) in Small and Medium Enterprises (UMKM) Tambora, Dompu Exotic Regency. The research method is carried out with a qualitative approach, namely a case study approach using a semi-structured interview technique for MSME owners and participants in the object with a research duration of 4 months from July to November 2021. The results of the study state that marketing is an important element that must be considered in order to match expectations, namely getting expected customer loyalty. Various types of MSMEs with various kinds of products produced and offered are almost the same because MSME products are easy to make with materials that are not so expensive so that a marketing strategy is needed to be able to increase the competitiveness of the products produced by MSMEs. In an effort to develop a marketing strategy, it is very necessary to have complete information related to the market.

Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.

Multilingualism as International Marketing Strategy

Market globalization has made multilingual marketing communications a sine qua none for most transnational businesses. Exploring new foreign markets has thus meant translating and localizing marketing communications, so as to enable foreign consumers to have the kind of experience that may spur them into being favorable to the products or services on promotion. Conscious of this imperative, many Nigerian companies have embarked on multilingual packaging as a key component of their international marketing strategies. Although such a language-based tactic has enormous potential, Nigerian companies' use of multilingual packaging is confronted to a multitude of problems. This chapter explores four of such problems, including mis-translations (of packages), partial translation, typographic and design errors, and companies' adherence to the myth stating that English is the language of business. To address these challenges, the chapter recommends non or reduced reliance on automatic translation and resorting to the services of a professional translator, “transcreators,” and experienced marketers.