Film Marketing
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Published By Elsevier

9780750686839
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Film Marketing Materials

2010 ◽  
pp. 123-149
Author(s):  
F KERRIGAN
Keyword(s):  
Marketing Materials ◽  
Film Marketing

Consumer Selection of Films

2010 ◽  
pp. 103-121
Author(s):  
F KERRIGAN
Keyword(s):  
Selection Of

Introduction

2010 ◽  
pp. 1-16
Author(s):  
F KERRIGAN

Social and Societal Marketing and Film

2010 ◽  
pp. 175-191
Author(s):  
F KERRIGAN

The Film Marketing Mix

2010 ◽  
pp. 81-102 ◽  
Author(s):  
F KERRIGAN
Keyword(s):  
Marketing Mix ◽  
Film Marketing
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