The Handbook of Marketing Research
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Published By SAGE Publications, Inc.

9781412909976, 9781412973380
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Trusted Adviser: How It Helps Lay the Foundations for Insights

2011 ◽  
pp. 3-17 ◽  
Author(s):  
Rajiv Grover ◽  
Marco Vriens

International Marketing Research

2011 ◽  
pp. 628-645 ◽  
Author(s):  
V. Kumar
Keyword(s):  
International Marketing ◽  
Marketing Research

Customer Satisfaction Research

2011 ◽  
pp. 569-587 ◽  
Author(s):  
Richard L. Oliver
Keyword(s):  
Customer Satisfaction

An Introduction to Data Mining

2011 ◽  
pp. 455-483 ◽  
Author(s):  
Christopher R. Stephens ◽  
R. Sukumar
Keyword(s):  
Data Mining

Advanced Regression Models

2011 ◽  
pp. 267-287 ◽  
Author(s):  
Raghuram Iyengar ◽  
Sunil Gupta
Keyword(s):  
Regression Models

Using Regression to Answer “What If”

2011 ◽  
pp. 255-266 ◽  
Author(s):  
Donald R. Lehmann

Response Biases in Marketing Research

2011 ◽  
pp. 95-109 ◽  
Author(s):  
Hans Baumgartner ◽  
Jan-Benedict E. M. Steenkamp
Keyword(s):  
Marketing Research ◽  
Response Biases

Sampling and Weighting

2011 ◽  
pp. 159-177 ◽  
Author(s):  
Dan Mallett

Online Marketing Research

2011 ◽  
pp. 110-131 ◽  
Author(s):  
Jeff Miller
Keyword(s):  
Marketing Research ◽  
Online Marketing ◽  
Online Marketing Research

Hazard/Survival Models in Marketing

2011 ◽  
pp. 441-454 ◽  
Author(s):  
Pradeep K. Chintagunta ◽  
Xiaojing Dong
Keyword(s):  
Survival Models
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