Sensory Marketing
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Published By Palgrave Macmillan UK

9781349366491, 9780230237049
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Brand as Sensory Experience

2009 ◽  
pp. 155-177
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk
Keyword(s):  
Sensory Experience

What is Sensory Marketing?

2009 ◽  
pp. 1-23 ◽  
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk
Keyword(s):  
Sensory Marketing

The Sound Sense

2009 ◽  
pp. 67-86
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk

The Sight Sense

2009 ◽  
pp. 87-111 ◽  
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk

Marketing 3.0

2009 ◽  
pp. 24-40
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk

The Smell Sense

2009 ◽  
pp. 41-66 ◽  
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk

The Taste Sense

2009 ◽  
pp. 112-133
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk
Keyword(s):  
Taste Sense

The Touch Sense

2009 ◽  
pp. 134-154
Author(s):  
Bertil Hultén ◽  
Niklas Broweus ◽  
Marcus van Dijk
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