Developing Insights on Branding in the B2B Context
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Published By Emerald Publishing Limited

9781787562769, 9781787562752
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Introduction: An Overview of the Current State of B2B Branding Research

2018 ◽  
pp. 1-7 ◽  
Author(s):  
Nikolina Koporcic ◽  
Maria Ivanova-Gongne ◽  
Anna-Greta Nyström ◽  
Jan-Åke Törnroos
Keyword(s):  
Current State ◽  
B2b Branding

Brand Knowledge Sharing

2018 ◽  
pp. 53-72
Author(s):  
Maria Pokryshkina ◽  
Niko Kananen ◽  
Jutta Viskari
Keyword(s):  
Knowledge Sharing ◽  
Brand Knowledge

Maintaining B2B Relationships through Branding

2018 ◽  
pp. 113-131
Author(s):  
Pihla Ruohonen ◽  
Sara Vikström ◽  
Emma Saarela
Keyword(s):  
B2b Relationships

Online Branding and the B2B Context

2018 ◽  
pp. 163-176
Author(s):  
Robert Bamm ◽  
Marc Helbling ◽  
Kaisa Joukanen
Keyword(s):  
Online Branding

Summary: Branding in the B2B Context and Future Challenges

2018 ◽  
pp. 219-229 ◽  
Author(s):  
Anna-Greta Nyström ◽  
Jan-Åke Törnroos ◽  
Nikolina Koporcic ◽  
Maria Ivanova-Gongne
Keyword(s):  
Future Challenges

Developing Corporate Brand Identity

2018 ◽  
pp. 29-51
Author(s):  
Kalle Joukanen ◽  
Tette Niinimäki ◽  
Jesper Sundell
Keyword(s):  
Brand Identity ◽  
Corporate Brand ◽  
Corporate Brand Identity

Dangerous Mistakes and Severe Blunders within B2B Branding

2018 ◽  
pp. 195-217 ◽  
Author(s):  
Atte Cederqvist ◽  
Derek Sundén ◽  
Johan Wilenius
Keyword(s):  
B2b Branding

Value of B2B Branding

2018 ◽  
pp. 9-25
Author(s):  
Wilhelmina Sirén ◽  
Michela Airava ◽  
Fuad Hasan Khan
Keyword(s):  
B2b Branding

Understanding Emotions in B2B Branding

2018 ◽  
pp. 151-162 ◽  
Author(s):  
Stella Andersson ◽  
Anette Vierimaa ◽  
Mirjam Sundkvist
Keyword(s):  
Understanding Emotions ◽  
B2b Branding
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