Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers
Latest Publications

TOTAL DOCUMENTS

270

(FIVE YEARS 270)

H-INDEX

(FIVE YEARS 1)

Published By Springer International Publishing

9783030025670, 9783030025687

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How do Interpersonal Factors Influence the B2B Relationship Quality? An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_195 ◽

2019 ◽

pp. 725-726

Author(s):

Ozan Peneklioglu ◽

Ayse Banu Elmadag Bas

Keyword(s):

Relationship Quality ◽

Interpersonal Factors

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Customer Trustworthiness on Supplier Long-Term Orientation in Supplier-Customer Relationships: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_197 ◽

2019 ◽

pp. 729-730

Author(s):

Tianjiao Qiu

Keyword(s):

Customer Relationships

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Discussing Recent Research on Sensory Communication in Marketing: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_249 ◽

2019 ◽

pp. 887-887

Author(s):

Klaus-Peter Wiedmann ◽

Janina Haase ◽

Jannick Bettels

Keyword(s):

Sensory Communication

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Special Session: An Abstract on Consumer Interactions with Automated Technologies

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_122 ◽

2019 ◽

pp. 439-440

Author(s):

Ben Lowe ◽

Orsolya Sadik-Rozsnyai ◽

Laurent Bertrandias ◽

Marc Kuhn ◽

Marco Hubert

Keyword(s):

Special Session ◽

Consumer Interactions

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Creating My Own Story: Maximizers, a Different Route to Information Evaluation: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_65 ◽

2019 ◽

pp. 269-269

Author(s):

Sahar Karimi

Keyword(s):

Information Evaluation

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Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_128 ◽

2019 ◽

pp. 457-458

Author(s):

Michelle Childs ◽

Byoungho Jin

Keyword(s):

Effective Strategy ◽

Brand Evaluations ◽

Fashion Brand

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Branding Places: Developing a Sensorial Brand Identity Model: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_247 ◽

2019 ◽

pp. 883-883

Author(s):

T. C. Melewar ◽

Clarinda Rodrigues ◽

Charles Dennis

Keyword(s):

Brand Identity ◽

Identity Model

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Factors Affecting Attitude and Purchase Intention toward Gray Market Goods

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_205 ◽

2019 ◽

pp. 751-766

Author(s):

Mesut Çiçek ◽

Selime Demet Sezgin

Keyword(s):

Purchase Intention ◽

Factors Affecting ◽

Gray Market

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The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_182 ◽

2019 ◽

pp. 675-675

Author(s):

Diana Davila ◽

Tonatiuh Mendoza

Keyword(s):

Executive Women ◽

Brand Association ◽

Personal Branding ◽

Erotic Capital ◽

The Impact ◽

The Erotic

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Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers ◽

10.1007/978-3-030-02568-7_73 ◽

2019 ◽

pp. 285-285

Author(s):

Christine Pitt ◽

Pierre Berthon ◽

Ian Cross ◽

Val Hooper ◽

Joao Ferreira

Keyword(s):

Marketing Strategy ◽

Brand Engagement

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global CustomersLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

How do Interpersonal Factors Influence the B2B Relationship Quality? An Abstract

Customer Trustworthiness on Supplier Long-Term Orientation in Supplier-Customer Relationships: An Abstract

Discussing Recent Research on Sensory Communication in Marketing: An Abstract

Special Session: An Abstract on Consumer Interactions with Automated Technologies

Creating My Own Story: Maximizers, a Different Route to Information Evaluation: An Abstract

Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract

Branding Places: Developing a Sensorial Brand Identity Model: An Abstract

Factors Affecting Attitude and Purchase Intention toward Gray Market Goods

The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract

Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Finding New Ways to Engage and Satisfy Global Customers
Latest Publications