Research Handbook of Innovation and Creativity for Marketing Management
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Published By Edward Elgar Publishing

9780857937957

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Creativity in advertisement: how advertisements strike people – a critical discussion of the role of original ideas and background music

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00017 ◽

2017 ◽

pp. 223-235

Author(s):

Alessandro Antonietti

Keyword(s):

Critical Discussion ◽

Background Music

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Chan/zen of creativity management

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00016 ◽

2017 ◽

pp. 207-222

Author(s):

Ai-Girl Tan

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The influence of personality on creativity

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00015 ◽

2017 ◽

pp. 173-206

Author(s):

Eva Hoff

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Product design innovation: trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00009 ◽

2017 ◽

pp. 32-44

Author(s):

Eric Shiu

Keyword(s):

Product Design ◽

Trade Off ◽

Consumer Perspective ◽

Design Innovation

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Introduction

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00007 ◽

2017 ◽

pp. 1-5

Author(s):

Eric Shiu

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What is innovation?

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00008 ◽

2017 ◽

pp. 6-31 ◽

Author(s):

Søren Harnow Klausen

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Cultural influences on innovation resistance: a conceptual framework

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00014 ◽

2017 ◽

pp. 156-172

Author(s):

Nasir Salari

Keyword(s):

Conceptual Framework ◽

Cultural Influences

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Organizing for creativity

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00011 ◽

2017 ◽

pp. 75-90

Author(s):

Farida Rasulzada

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Innovation performance in service industries: unlocking the intricate effects of strategic orientations and the business model

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00010 ◽

2017 ◽

pp. 45-74

Author(s):

Colin Cheng

Keyword(s):

Business Model ◽

Service Industries ◽

Innovation Performance ◽

Strategic Orientations

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Concluding remarks

Research Handbook of Innovation and Creativity for Marketing Management ◽

10.4337/9780857937957.00018 ◽

2017 ◽

pp. 236-240

Author(s):

Eric Shiu

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